The end of the year and Lunar New Year are the times when business and trading activities in the market in general and e-commerce platforms in particular become bustling.
Understanding the psychology of users, many bad guys have used images of real products to advertise on e-commerce platforms but deliver fake products. They use increasingly sophisticated tricks, making it easy for consumers to fall into the trap.
This not only reduces the reputation of the business but also causes more serious consequences. For consumers, buying counterfeit goods not only means losing money but also risks affecting their health, especially when it is poor quality food, medicine or cosmetics...
According to the Hanoi Market Management Department, items that often have high consumption levels during the end of the year and Lunar New Year include: alcohol, beer, soft drinks, confectionery, food, food additives, electronics, refrigeration, consumer goods, fashion products; pharmaceutical and cosmetic products; medical equipment...
In Hanoi, anticipating the situation, the City Steering Committee 389 promptly issued a Plan for inter-sectoral inspection against smuggling, trade fraud, and counterfeit goods during the end of 2024 and the Lunar New Year 2025 in the city.
Authorities will focus on and step up inspection and examination of goods on e-commerce platforms, especially goods traded on cross-border trading platforms and social networking sites such as Facebook, Tiktok, Zalo, etc.
However, counterfeit goods are not only a legal issue but also a matter of consumer awareness and business responsibility. To create a transparent and healthy market, coordination and action from management agencies, businesses and consumers is needed.
In particular, businesses need to be more proactive in protecting their brands and products. Anti-counterfeiting technologies such as smart stamps and QR codes need to be widely applied to authenticate product origins. At the same time, businesses need to strongly communicate how to identify genuine products, helping consumers easily distinguish between real and fake goods...
At the same time, when counterfeit goods are detected, businesses need to quickly provide information and evidence to authorities for timely handling, to avoid this situation from prolonging and causing greater damage.
For consumers, it is necessary to equip themselves with the skills to check the origin of products, using information retrieval tools provided by businesses such as QR codes or genuine product authentication applications.
At the same time, it is necessary to change shopping habits, prioritize choosing official distribution channels or reputable e-commerce platforms instead of unclear sources. Especially when buying products that directly affect the health of yourself and your family.
Only when there is coordination between management agencies, businesses and consumers can the market truly be stable and healthy during the peak period at the end of the year.
