Exciting purchasing power at the end of the year with a series of attractive incentives
From December 4 to December 24, 2025, GO supermarket system! nationwide, the program "Happy Christmas, many incentives" is being implemented. "Welcome the magical season, great deals". At the same time, GO! still maintains the policy for members of The 1 Vietnam, taking place from December 4 to December 7, 2025, allowing customers to accumulate points and exchange vouchers.
Along with that, there is also a 10% discount program for fresh items when shopping before 10 am on Monday to Friday. Combining time-based promotions with festival programs helps increase the number of visitors to GO! increased significantly in the first week of December.
Talking to Lao Dong, Mr. Dinh Duc Thinh (27 years old, Cau Giay) shared: "In the free morning, I often stop by the supermarket to buy things to reserve for the whole week, sometimes for today and tomorrow. GOAL! is giving a 10% discount on many fresh items before 10am, and has a big discount for The 1 members, so it is very convenient. At the end of the year, I often take my mother to buy things for the whole family, both to prepare for Tet early and to save quite a bit.
Year-end promotions show GO! is aiming to stimulate consumption with real value - real discount, clear price, transparent origin, helping buyers feel more secure in the context of increasing prices of many essential goods.
Practical promotions, reducing spending pressure
The year-end shopping atmosphere is equally vibrant at the WinMart system, when the supermarket chain launched the "Happy Festival, Big Party Reveal" program in December. This is part of the company's stimulus campaign to serve the increased demand at the end of the year.
Accordingly, more than 1,000 good-priced products per day are discounted up to 50%, along with "buy 1 get 1", "buy 2 get 1" programs for many fresh items, essential foods and consumer goods. In addition, WiN members also receive a 20% discount when buying MEATDeli and WinEco products, helping consumers access clean food sources at better prices.
Ms. Nguyen Thi Thanh Van (52 years old, Cau Giay) shared: WinMart is having a very clear discount, especially for vegetables, meat, and essential goods. My total shopping bills have decreased by about 1015% compared to before. While prices are rising, programs like this are really helping people reduce spending pressure.
For young families, WinMart's incentives not only help save but also create opportunities to shop for quality goods. Mr. Luu Quoc Thang (24 years old, Co Nhue) said: "Having a small child at home, we often buy WinEco and MEATDeli products because they are hygienic. As a member of WinMart, you can also get a discount on fresh items, so you can save quite a bit each month. On this occasion, WinMart has a promotion to buy 1 get 1 free, buy 2 free 1 for consumer goods such as laundry detergent, food paper... I find this program very realistic, helping people buy good goods at reasonable prices. In the context of escalating prices, this is a practical way to support consumers".
According to the reporter's records, the incentive programs at WinMart not only help stimulate short-term demand, but also encourage people to form the habit of shopping early and stocking up on goods before Tet, contributing to making the year-end retail market more vibrant.
Although choosing different ways of doing things like GO! focusing on hourly promotions and membership incentives, while WinMart is pushing for large-scale direct discounts, both aim for the same goal: stimulating consumption at the end of the year, sharing spending pressure with people. These programs not only help customers buy quality goods at reasonable prices, but also contribute to promoting the flow of domestic goods, creating momentum for the retail market before Tet.
The shopping baskets filled with vegetables, meat, rice, dried foods and food paper in the hands of consumers in Hanoi in early December are proof that the promotion has "touched" the real needs of the people, stimulating purchasing power.
