The cooperation between Vietnam's two leading enterprises in the aviation and travel sectors demonstrates their commitment to promoting national tourism growth, while promoting Vietnam as an attractive destination for international tourists with high spending, especially from key markets in Europe.
As a National Airline, Vietnam Airlines and Saigontourist Group have proactively introduced the image of the country and people of Vietnam, as well as unique aviation and tourism products. Thereby, the two units aim to deploy product and service packages suitable for the tastes of international tourists.
At ITB Berlin 2025, Vietnam Airlines had meetings and exchanges with German partners about Frankfurt and Munich routes, along with plans to develop the flight network in 2025, towards 2026 in markets such as Austria, Switzerland, and the Czech Republic. This not only helps Vietnam Airlines reach more potential customers but also expands its business scope, enhancing its position in the international aviation market.
Visitors to Vietnam Airlines and Saigontourist Group booths at ITB Berlin 2025 also have the opportunity to enjoy typical Vietnamese dishes such as fresh Spring roll, fried nem rolls, fried foods... bringing a unique culinary experience, contributing to honoring culture and national identity.
Vietnam Airlines has participated in the ITB Berlin fair continuously since 2015, pioneering in introducing new destinations in Vietnam and expanding the international presence, especially German tourists.
In the early years, Vietnam Airlines was the only Vietnamese enterprise to attend the event. Currently, with the support of large domestic corporations and groups, the combined strength and resonance between businesses have created new vitality, new motivation, contributing to raising the image of the country and people of Vietnam on the world tourism map.
This annual activity not only promotes socio-economic development but also spreads Vietnamese cultural values globally. At the same time, Vietnam Airlines continues to affirm its title as "World's Leading Cultural Airline", awarded by the World Travel Awards for many consecutive years.
2024 marks an important milestone for Vietnam Airlines with the opening of a direct flight to Munich in October. Twenty years ago, Vietnam Airlines began operating the first route between Vietnam and Germany. Over the past two decades, the airline has served more than 3.1 million passengers with nearly 14,000 flights. The opening of direct flights from Hanoi and the city.
Ho Chi Minh's visit to Munich not only opens up new opportunities for tourism and trade, but also contributes to promoting comprehensive cooperation between Vietnam and Germany.
Here are some photos from the program:
The ITB Berlin Fair was established in 1966, affirming its position as a leading platform for the global tourism and travel industry. With the theme The world of travel lives here, ITB Berlin 2025 is expected to attract about 100,000 visitors from 190 countries and 5,600 exhibitors, facilitating connections and cooperation between tourism businesses around the world.
