2025 is a memorable period for the Vietnamese gold market when prices continuously hit new peaks. From more than 82 million VND/tael at the beginning of the year, by early December, domestic gold bar prices had increased to 154-155 million VND/tael, an increase of more than 70 million VND, equivalent to nearly 85%. This is the strongest increase in more than 10 years, far exceeding all previous forecasts.
Not only SJC gold, 9999 gold rings or domestic brand gold also increased sharply, fluctuating around 15-25 million VND/tael compared to the beginning of the year. While the world gold price increased by about 60%, the domestic market increased faster due to limited supply and a widespread hoarding mentality.
Gold price developments in 2025 show a continuous upward trend. In the first quarter, the market was relatively stable, with prices remaining around 82-85 million VND/tael. Entering the second quarter, gold surpassed the 100 million VND/tael mark, marking the turning point of the year. In the third quarter, prices continued to increase sharply, approaching 135 million VND/tael, bringing the market into the most vibrant period. By the beginning of the fourth quarter, gold officially peaked around 155 million VND/tael - the highest level in history.
According to gold businesses, the number of buyers doubled compared to the same period last year. Although prices are high, purchasing power is still large, especially in short-term adjustments. Many people take advantage of buying and hoarding, considering gold a safe haven for assets in the context of many other market fluctuations.
Gold returns to financial "hammock" position
Unlike a few years ago, when real estate and stocks were the two main investment channels, 2025, witnessed a strong shift in personal cash flow to gold. Many people consider gold a "shield" to protect assets, both easy to buy and sell and less risky. Gold shops in Hanoi, Ho Chi Minh City and Da Nang all recorded a sudden increase in the number of customers, especially during peak price days.
The mentality of "keeper gold than keep money" is spreading among Vietnamese people, not only among middle-aged investors but also among young people. Instead of saving, many people choose to buy gold rings or gold bars to accumulate gradually over the month. This trend reflects a clear change in financial behavior - shifting from speculation to hoarding, from short-term profit search to long-term asset preservation.
Although it is at an all-time high, domestic gold is likely to maintain a high price level in the coming time because supply has not improved and the demand for storage is still large. If world prices cool down or the gold market management policy is adjusted, the price gap between the two markets may gradually narrow in 2026.
With nearly double in just one year, gold has affirmed its position as the safest haven for Vietnamese people. In the context of many economic uncertainties, "keeping gold in hand" is still a priority choice - not only to preserve assets, but also as a symbol of financial confidence in times of fluctuations.
