In his opening speech, Mr. Nguyen Duc Tien - Permanent Deputy Secretary, Chairman of the Hanoi Youth Union - emphasized: "With the desire to accompany businesses and build increasingly high-quality tourism products for Hanoi, the OCOP market is a place to introduce and promote the specialties and culinary quintessence of craft villages of the capital Hanoi to the people and tourists".
Mr. Nguyen Thanh Xuan - Vice Chairman of Hanoi Farmers' Association - said that this is an extremely meaningful activity in the series of activities to welcome the 8th Congress of Hanoi Youth Union for the 2024-2028 term, and at the same time implement coordination plan No. 01 between Hanoi Farmers' Association and Hanoi Youth Union on supporting farmers to organize electronic trading sessions to consume OCOP-standard products.
The OCOP program in Hanoi, implemented since 2019, has proven its effectiveness with 2,756 recognized products, including 6 5-star products, 12 potential 5-star products, 1,491 4-star products and 1,247 3-star products.
In the Livestream program connecting and supporting the consumption of OCOP products in Hanoi city in 2024, the Organizing Committee selected the Quoc Oai organic pork chain, Bio-Q vegan cosmetics brand, Xa Cau craft village's fragrance, Ba Vi dairy products... as specialties of Hanoi, with the enthusiastic participation of inspirational ambassador, actress Bao Thanh.
In order to stimulate trade and market Hanoi OCOP products, through livestream, customers can listen to product stories with real emotions, meet and buy products directly through online platforms. Through interesting stories in the livestream, many attractive products have been introduced to the public; motivating Hanoi OCOP subjects in particular and Vietnam OCOP in general to improve their marketing skills to customers in the digital age.
Ms. Hoang Thi Hong Nga - MEVI brand representative - MEVI Impact Business Initiative Support Joint Stock Company - shared: "This OCOP 4.0 fair is an opportunity for me to witness and learn from KOLs livestreaming to sell products. I feel extremely lucky to bring the company's products to this program and receive the reception of consumers".
