Implemented by Nestlé MILO and Ogilvy Vietnam, in collaboration with composers, content creation teams, and Vietnamese voice actors, the poems were written in the form of spoken poetry (Slam Poetry) to help international audiences understand and pronounce the names of Vietnamese athletes correctly, removing language barriers.
Mrs. Lê Bùi Thị Mai Uyên, Director of the MILO and Milk Business at Nestlé Vietnam, shared: “Nestlé MILO has always placed strong trust in a dynamic and resilient generation of Vietnamese youth. As the Official Partner of the TTVN Team participating in the Paris 2024 Summer Olympics, we appreciate the perseverance of Vietnamese athletes in their journey to leave a mark on the international sports arena. Through this campaign, we aim to spread stories about the perseverance of Vietnamese athletes in conquering the highest peaks, inspiring the younger generation of Vietnamese to nurture and pursue their passion for sports.”
The campaign is currently being implemented strongly in Paris, with diverse advertising forms such as OOH, Spotify, and YouTube.
