Lazada and leading milk brands join hands to protect consumers

NGUYỄN ĐĂNG |

In order to meet the needs of consumers looking to buy genuine products in the face of concerns about fake milk and poor quality goods, Lazada Vietnam cooperates with leading prestigious milk brands such as Ensure, Pediasure, Nestle NAN, Nutren Junior, Enfa, Hipp, Similac, Grow, Glucerna, Friso, Morinaga, Apt Kid, Anlene, Nutifood GrowPlus, Värna Nutifood jointly implementing the program "C losealegged milk" from October 21, 2025.

Authentic Milk commitment brings together the participation of leading milk brands and retailers. The products in the program range from powdered milk, nutritional foods for children, formula nutritional products, nutritional milk for adults, to special milk for the elderly or patients such as Nestle NAN INFINIPRO A2 step 3, Pediasure, Ensure Gold, Similac Total Protection, Enfagrow A+ NeuroPro 4, Glucerna, Abbott Grow 2+, HiPP 3 Organic Combiotic, Aptamil Profutura Kid Cesarbio, Anlene TOTAL 10, Värna Diabetes...

All brands operate via LazMall and must meet a strict approval process before participating in the program. The required dossier includes full legal documents and quality certificates as prescribed, from business registration, trademark registration, product declaration, quality testing to import and distribution licenses, along with other licenses as prescribed by Vietnamese law.

With this initiative, Lazada wishes to accompany reputable brands to bring safe, quality milk sources to improve the health of millions of Vietnamese families, while creating a positive effect, helping to strengthen customers' trust in the digital ecosystem.

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