With more than 120 OCOP products livestreamed for sale, Mega Live attracted more than 1 million online views, accompanied by famous KOLs and the "Super LIVE Vietnamese products" campaign on the TikTok platform coordinated by Melive Network, House of Deera, MVOT X.
The event creates conditions for businesses, especially OCOP (One Commune One Product) entities, to access modern technology and e-commerce platforms. Through livestream sales on the TikTok platform, businesses have the opportunity to introduce more than 120 high-quality products to consumers nationwide.
In addition, direct B2B connection activities between 13 leading retail corporations in Vietnam, 4 e-commerce platforms, wholesale markets with the manufacturing business community from provinces and cities have opened up trading opportunities and promoted effective business.
At the event, the participation of 30 OCOP entities and more than 1 million online viewers marked the Mega Live session as not only a commercial event but also a brand promotion campaign.
