For Maxilite, 30 years is an important milestone marking the brand's development in the Vietnamese decorative paint market.
This journey is vividly recreated in the emotional companion film about close agents and contractors and the video called "The life story of a painter".
Maxilite also launched the community campaign “Coloring the Future” from July to October 2024. The project was born with the desire to use bright paint colors to create an inspiring learning and playing space, empowering Vietnamese students to go to school, towards a brighter future.
Inspired by the “Vietnam’s Favorite Colors” Collection, Maxilite has sponsored nearly 10,000 liters of paint to repaint more than 20,000 square meters and complete 10 murals for nearly 20 schools in disadvantaged areas across Vietnam.
The project received support from local authorities, with direct participation from AkzoNobel employees nationwide.
Although the implementation encountered some difficulties due to objective reasons, the painting was completed before the students returned to school.