Vietnam Travel
Vietnam will be a key long-term tourism market for the Russian Federation
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Ms. Maria Pasuginova (pictured) - Head of the Department in charge of Asia, the Commonwealth of Independent States (CIS) and Latin America of the Moscow City Tourism Committee has frank assessments of the Vietnamese tourism market.
Elevating Vietnam's position on the international tourism map
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Not only increasing in quantity, the tourism market is also undergoing notable changes in the behavior and needs of tourists. From choosing destinations to forms of experience, many new trends are gradually forming.
First time to Vietnam, international tourists prioritize exploring the beauty of culture
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Not only attracted by the natural scenery, international tourists also want to explore the unique cultural features of Vietnam when visiting for the first time.
International tourists increasingly prefer Vietnamese cultural experiences
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Not only visiting scenic spots, many international tourists coming to Vietnam also seek cultural, culinary and local life experiences.
66 years of Vietnam tourism - creating national value system
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After 66 years of formation and development (July 9, 1960 - July 9, 2026), Vietnam's tourism industry not only made its mark with impressive growth figures but also gradually affirmed its role in promoting the country's image, spreading cultural identity and raising the national brand.
International visitors increase by nearly 15%, Vietnam tourism has wide doors to break through
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The number of international visitors to Vietnam continued to grow at double digits in the first half of 2026, thanks to many advantages of the destination and a more open visa policy.
Vietnam tourism becomes a bright spot in Southeast Asia
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Vietnam's tourism is growing rapidly, rising to the group of top attractive destinations in Southeast Asia thanks to diverse infrastructure, policies and products.
Aviation - tourism increase linkages to create new growth momentum
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Vietnam's aviation and tourism recovered strongly after the pandemic, but still face infrastructure pressure, costs and green transformation requirements to maintain sustainable growth.
Vietnam tourism needs to "told stories" with local culture
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There is not yet a strong tourism brand story, Vietnam needs to build a clear and differentiated tourism strategy and product to compete in the international market.
People are proud that Vietnam is a safe destination for women traveling alone
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The information that Vietnam is in the top safe destinations for women traveling alone has aroused pride in the hospitality of local people.
International newspapers praise the spectacular to surreal scenery of Son Doong cave
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On the 60 Minutes program, CBS News recently published a report describing the majestic beauty of Son Doong cave, emphasizing the enormous scale and surreal landscape inside this largest natural cave in the world.
Building a national brand from cultural internal strength: Key to raising Vietnam's tourism position
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Building a national brand is not simply about designing a set of symbols (logos) or an impressive slogan.
National Brand Repositioning
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Vietnam is rising to become a bright spot on the tourism map, but in an era of soft power competition, owning resources alone is not enough. The deciding factor is what images, emotions, and stories the world remembers about the national brand.
National image promotion strategy: Spreading a clear and attractive Vietnamese image
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Decision 173/QD-TTg of the Prime Minister opens up a new national communication strategy, aimed at promoting the professional and synchronous image of Vietnam, enhancing its position and global attraction.
Vietnam tourism accelerates, becoming a new bright spot of Asia
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Vietnam tourism recorded unprecedented strong growth, with the number of international visitors continuously setting records.
