Vietnam Travel
Building a national brand from cultural internal strength: Key to raising Vietnam's tourism position
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Building a national brand is not simply about designing a set of symbols (logos) or an impressive slogan.
National Brand Repositioning
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Vietnam is rising to become a bright spot on the tourism map, but in an era of soft power competition, owning resources alone is not enough. The deciding factor is what images, emotions, and stories the world remembers about the national brand.
National image promotion strategy: Spreading a clear and attractive Vietnamese image
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Decision 173/QD-TTg of the Prime Minister opens up a new national communication strategy, aimed at promoting the professional and synchronous image of Vietnam, enhancing its position and global attraction.
Vietnam tourism accelerates, becoming a new bright spot of Asia
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Vietnam tourism recorded unprecedented strong growth, with the number of international visitors continuously setting records.
International visitors excitedly experience Vietnamese Tet
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Instead of just visiting scenic spots, many European tourists choose to celebrate Vietnamese traditional Tet by directly wrapping cakes and asking for calligraphy at the beginning of the year...
More "fine" tourism products to attract international visitors
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International visitors to Vietnam reached nearly 2.5 million in January 2026, an increase of 21.4% compared to the previous month and 18.5% compared to the same period last year.
Ho Chi Minh City repositions the tourism industry
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From the positive signs of 2025, Ho Chi Minh City's tourism industry enters 2026 with a new development space and high growth expectations. Focus is placed on product innovation, improving service quality and affirming the leading tourism role of the whole country.
Tourism sets target to welcome 25 million international visitors in 2026
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The tourism industry sets a target in 2026 to welcome 25 million international visitors and 150 million domestic visitors.
25 million international visitors and the quality problem
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Welcoming 25 million international visitors in 2026, with total revenue of 1.125 million billion VND, is a great ambition and also a great pressure for Vietnam's tourism industry.
Vietnam tourism conquers new peaks
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After a year with many record results, Vietnam's tourism industry entered 2026 with the goal of welcoming 25 million international visitors, achieving total revenue of 1.125 million billion VND (an increase of about 11-13% compared to 2025). However, challenges in competition, service quality and sustainable development require strong transformation.
Vietnam tourism forecast to break through in 2026
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Vietnamese tourism is forecast to break through in 2026, with the number of visitors from China, Korea, and the US potentially creating a record boost.
Strong momentum makes Vietnam tourism exceed expectations
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2025 is witnessing the Vietnamese tourism industry achieving remarkable achievements, breaking all previous records.
When heritage breathes new life into Vietnam tourism
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Tourism products that exploit the depth of culture and history have been continuously launched and immediately created a great resonance, showing a correct and potential direction.
Bridge connecting to position Vietnamese tourism brands
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Currently, the press plays the role of an important "connector" between destinations and tourists. Not only providing practical information, the press also contributes to inspiring, truly reflecting the image of Vietnam tourism, shaping the destination brand.
The power of tourism promotion through digital platforms
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Digital transformation in the field of communication - including tourism promotion on digital platforms - is showing outstanding advantages and efficiency in tourism development orientation in recent years.
