Vietnam Travel
Aviation - tourism increase linkages to create new growth momentum
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Vietnam's aviation and tourism recovered strongly after the pandemic, but still face infrastructure pressure, costs and green transformation requirements to maintain sustainable growth.
Vietnam tourism needs to "told stories" with local culture
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There is not yet a strong tourism brand story, Vietnam needs to build a clear and differentiated tourism strategy and product to compete in the international market.
People are proud that Vietnam is a safe destination for women traveling alone
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The information that Vietnam is in the top safe destinations for women traveling alone has aroused pride in the hospitality of local people.
International newspapers praise the spectacular to surreal scenery of Son Doong cave
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On the 60 Minutes program, CBS News recently published a report describing the majestic beauty of Son Doong cave, emphasizing the enormous scale and surreal landscape inside this largest natural cave in the world.
Building a national brand from cultural internal strength: Key to raising Vietnam's tourism position
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Building a national brand is not simply about designing a set of symbols (logos) or an impressive slogan.
National Brand Repositioning
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Vietnam is rising to become a bright spot on the tourism map, but in an era of soft power competition, owning resources alone is not enough. The deciding factor is what images, emotions, and stories the world remembers about the national brand.
National image promotion strategy: Spreading a clear and attractive Vietnamese image
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Decision 173/QD-TTg of the Prime Minister opens up a new national communication strategy, aimed at promoting the professional and synchronous image of Vietnam, enhancing its position and global attraction.
Vietnam tourism accelerates, becoming a new bright spot of Asia
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Vietnam tourism recorded unprecedented strong growth, with the number of international visitors continuously setting records.
International visitors excitedly experience Vietnamese Tet
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Instead of just visiting scenic spots, many European tourists choose to celebrate Vietnamese traditional Tet by directly wrapping cakes and asking for calligraphy at the beginning of the year...
More "fine" tourism products to attract international visitors
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International visitors to Vietnam reached nearly 2.5 million in January 2026, an increase of 21.4% compared to the previous month and 18.5% compared to the same period last year.
Ho Chi Minh City repositions the tourism industry
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From the positive signs of 2025, Ho Chi Minh City's tourism industry enters 2026 with a new development space and high growth expectations. Focus is placed on product innovation, improving service quality and affirming the leading tourism role of the whole country.
Tourism sets target to welcome 25 million international visitors in 2026
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The tourism industry sets a target in 2026 to welcome 25 million international visitors and 150 million domestic visitors.
25 million international visitors and the quality problem
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Welcoming 25 million international visitors in 2026, with total revenue of 1.125 million billion VND, is a great ambition and also a great pressure for Vietnam's tourism industry.
Vietnam tourism conquers new peaks
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After a year with many record results, Vietnam's tourism industry entered 2026 with the goal of welcoming 25 million international visitors, achieving total revenue of 1.125 million billion VND (an increase of about 11-13% compared to 2025). However, challenges in competition, service quality and sustainable development require strong transformation.
Vietnam tourism forecast to break through in 2026
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Vietnamese tourism is forecast to break through in 2026, with the number of visitors from China, Korea, and the US potentially creating a record boost.
