Recently, netizens discovered that luxury jewelry and watch brand Tiffany & Co has unfollowed Kpop idol Jimin (BTS)'s Instagram account.
Meanwhile, the brand still follows a number of ambassadors and long-time collaborators such as Rose (Blackpink), Lady Gaga, Beyonce, Nancy Ajram, Gal Gadot, Anya Taylor-Joy, Pharrell Williams.
This makes the audience wonder if the ambassador contract between Jimin and Tiffany has ended after more than 1 year.
Jimin was announced as a Tiffany & Co ambassador in March 2023. A month later, he appeared in the “This Is Tiffany” campaign alongside Zoë Kravitz and Gal Gadot.
In late April 2023, Jimin attended a Tiffany & Co. event in New York for the first time as an ambassador. But this is also the only Tiffany event that Jimin has attended as an ambassador so far.
In December 2023, Jimin and Jungkook (BTS) enlisted together, serving in the Artillery Brigade of the 5th Infantry Division in South Korea. Since then, his entertainment activities, including participating in brand events, have also been suspended.
Recently, Jimin's fans commented on Tiffany & Co.'s Instagram posts featuring Jimin. Many of the comments asked why Tiffany unfollowed Jimin's account, but the brand did not respond.
According to speculation, Jimin and Tiffany's contract only lasted for a little over a year and has now ended. Fans are wondering why Tiffany only signed a short-term contract with a famous Kpop star like Jimin.
Currently, Korea only has Rose (Blackpink) as the global ambassador of Tiffany & Co. The female idol has collaborated with this luxury brand for more than 3 years, since April 2021.
