Recently, netizens discovered that luxury watch brand Tiffany & Co has unfollowed Kpop idol Jimin's (BTS) account on Instagram.
Meanwhile, this brand still follows a number of ambassadors and artists who have collaborated for many years such as Rose (Blackpink), Lady Gaga, Beyonce, Nancy Ajram, Gal Gadot, Anya Taylor-Joy, Pharrell Williams.
This made the audience suspect that Jimin and Tiffany's ambassador contract had ended after more than a year.
Jimin was announced as Tiffany & Co. ambassador in March 2023. A month later, he appeared in the This Is Tiffany campaign with Zoë Kravitz and Gal Gadot.
At the end of April 2023, Jimin attended a Tiffany & Co. event in New York for the first time as an ambassador. But this is also the only Tiffany event that Ambassador Jimin has attended so far.
By December 2023, Jimin and Jungkook (BTS) had both enlisted in the Artillery Brigade of the 5th Infantry Division in Korea. Since then, his entertainment activities, including participating in brand events, have also been suspended.
Recently, Jimin's fans have commented on posts featuring Jimin on Tiffany & Co.'s Instagram. Many comments asked why Tiffany unfollowed Jimin's account, but the brand did not respond.
It is speculated that Jimin and Tiffany's contract only lasted for more than a year and has now ended. Fans wonder why Tiffany only signed a short-term contract with a famous Kpop star like Jimin.
Currently, Korea only has Rose (Blackpink) as the global ambassador of Tiffany & Co. The female idol has been collaborating with this luxury brand for more than 3 years, since April 2021.
