On the evening of September 24, NewJeans' official Twitter account announced that this 5-member girl group has become the global ambassadors of the Calvin Klein brand.
On its website and social media platforms, Calvin Klein also simultaneously posted images and videos from the new denim campaign with models from the NewJeans group.
Korea currently has a number of stars who are taking on the role of ambassadors and global models for Calvin Klein such as Jennie (Blackpink), Jungkook (BTS), Mingyu (Seventeen), Cha Eun Woo (Astro).
The news that NewJeans was chosen as the new model for Calvin Klein was reported by Korean media in February this year. However, in the past month, in the context of many changes in the management company ADOR, fans have been worried that NewJeans' activities will be affected.
At the end of August, HYBE Group removed Min Hee Jin as CEO of ADOR company - producer for the group NewJeans, and appointed new CEO Kim Joo Young.
On September 11, all 5 members of NewJeans (Minji, Hanni, Danielle, Haerin, Hyein) suddenly held a livestream, asking HYBE to reinstate former CEO Min Hee Jin and return ADOR to its original state before September 25.
The fact that an idol group went head-to-head with their management company has shocked the Kpop industry.
There has been much speculation about the future of NewJeans, with legal experts suggesting that NewJeans is planning to file for termination of their exclusive contract if HYBE does not accept their demands.
Fans were also worried that NewJeans' activities would be limited. However, despite the noise, the group's advertisements with brands were still announced.
Hanni recently attended Milan Fashion Week and is currently signed as a NewJeans ambassador with Calvin Klein.
NewJeans is still a sought-after band in the fashion and advertising industry.
The group models and represents dozens of different brands such as Levi's, Nike, Coca-Cole, McDonalds, iPhone, LG, Stonehenge, OiOi, Carin, Olens, ShinHan Bank, Musinsa, Hyundai Duty Free Store...
Each member takes on the role of ambassador for a luxury fashion brand: Hanni - Gucci, Minji - Chanel, Haerin - Dior, Danielle - Celine, Hyein - Louis Vuitton.
