On November 15, luxury fashion brand Celine announced on social media platforms that it has appointed Korean actress and singer Bae Suzy as its global ambassador.
Suzy is the first ambassador chosen after Celine got new creative director Michael Rider, replacing Hedi Slimane since October.
The "Doona!" beauty officially joins Celine's other Korean ambassadors such as Danielle (NewJeans), V (BTS), and Park Bo Gum.
Suzy becoming the global ambassador of Celine surprised the audience, because before that, the actress had not had much time to interact with this fashion house. She also had not had a pictorial or participated in a fashion event wearing Celine clothes.
However, fans have found a connection between Suzy and Celine, suggesting that the French luxury brand has been eyeing Suzy for the new position for months.
At the press conference and VIP premiere of the movie “Wonderland” on May 31, Suzy wore two outfits, both from Celine. Even the accessories such as high heels, rings, and earrings were from this brand. It can be said that Suzy wore the whole “Celine outfit” on her body.
Suzy and her co-star Park Bo Gum (Celine ambassador) caused a stir on social media at that time because they wore clothes of the same color and style.
Recently, on Suzy's birthday on October 10, she wore a handbag with Celine's signature logo to take a commemorative photo, showing her good relationship with the French fashion house.
Before Celine, Suzy had been associated with the Dior brand for many years. She is also currently the ambassador of the luxury watch brand Longines.
After breaking up with Lisa (Blackpink), Celine has appointed a series of hot faces as ambassadors. Danielle is a member of the famous Kpop girl group NewJeans. Suzy is known as the "national first love" of Korean cinema, and has recently had a series of successful TV series such as "Anna", "Doona!"...