BIDV opens high-end individual customer center operations in Ho Chi Minh City

Hoàng Anh |

On February 26, 2025, BIDV officially opened the Branch of the Senior Private Customer Center at 2nd Floor, Saigon Plaza, 24 Le Thanh Ton, Ben Nghe Ward, District 1. The expansion of the super-rich customer service network continues to affirm BIDV's position as the bank with the best Private Banking service in Vietnam.

Anh:,BIDV
Private Banking force in Ho Chi Minh City. Photo: BIDV

This is an important milestone in the strategy of developing high-end customer service, bringing customers a classy experience and optimal asset management solutions towards sustainable development.

With the orientation of developing Private Banking services in Vietnam, understanding and experience in serving individual customers as well as corporate customers, in October 2021, BIDV is the first state-owned bank to establish and operate a Senior Private Banking Customer Center with the first head office located at 194 Tran Quang Khai, Hoan Kiem, Hanoi. Continuing this special journey of opening a market, BIDV continues to expand its scale, officially opening a Branch of the Senior Individual Customer Center in Ho Chi Minh City.

Luxurious, classy space - a destination for the super-rich

The space of the high-end individual customer center is a delicate intersection between natural beauty and cultural values, harmoniously combining tradition and modernity. A special highlight is the lobby hall with the brilliant symbol of the five-petal yellow apricot blossom - crystallizing BIDV's value with a multi-regional culture, carrying the spirit of high luxury, prosperity and the desire to reach the next level.

Khong gian sang trong dang cap tai Chi nhanh Trung tam Khach hang Ca nhan Cao cap TP. Ho Chi Minh. Anh: BIDV
High-class luxury space at the Ho Chi Minh City High-end Personal Customer Center Branch. Photo: BIDV

In addition, BIDV representative said that normally, banks only have priority transaction areas at branches, while the high-end Individual Customer Center is a specialized model that only serves super-rich customers. The consulting rooms are purposefully and privately designed, equipped with modern connecting equipment to optimize the experience, serving the specialized needs of customers.

International standard training force - providing optimal asset management solutions

Not only focusing on high-class space, BIDV also builds a workforce according to international standards. Each customer coming to the High-end Private Banking Center Branch will be taken care of by an asset management director ( Private Banker) - experts who are well-trained in Private Banking services and have a certificate from the prestigious global academy in the region (WMI Singapore).

Customers will be provided with comprehensive asset management solutions in multiple fields such as financial/investment consulting, asset and inheritance planning consulting, education consulting, settlement, tax and real estate consulting; enjoy leading domestic and international specialized support.

A connection point for high-class experiences and global investment opportunities

With the strength of a potential domestic and foreign partner network, the High-end Personal Customer Center Branch is also a place where the bank organizes Private events (private) only for high-end customers, with very limited quantity. A typical example is the "Exclusive Wealth Circle" event, held for the first time for Private Banking customers in Ho Chi Minh City. The event marks a milestone in the exclusive event series between BIDV and Edmond de Rothschild Group - the world's leading strategic partner in the field of high-end banking and Asset Management. Accordingly, Vietnamese customers in need will be able to access and connect with banking and asset management services in Switzerland.

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Edmond de Rothschild, a corporation expert, shared at the Exclusive Wealth Circle event. Photo: BIDV

The events organized not only create a space to connect the elite customer community but also bring Vietnamese customers with classy experiences and global investment opportunities.

With strong potential, high-quality human resources and the support of major partners around the world, BIDV Ho Chi Minh City Senior Personal Customer Center Branch is ready to conquer the vibrant market in the city named after Uncle Ho and bring Private Banking services to international standards.

About BIDV and high-end banking services BIDV Private Banking

Established in 1957, BIDV is the oldest financial institution in Vietnam, with a leading position in terms of total assets. 68 years of efforts and dedication, most of the country's major projects have capital contributions from BIDV. Today, BIDV has received the trust, support, companionship and connection of more than 500,000 corporate customers, nearly 22 million individual customers and dealer relationships with 2,300 financial institutions, winning many prestigious awards; As the No. 1 Retail Bank in Vietnam for 10 consecutive years, 02 consecutive years awarded the bank with the best high-end services in Vietnam.

With the mission of setting new standards in the high-end Private Banking service industry, BIDV Private Banking is committed to accompanying customers with comprehensive investment and asset management solutions served by a team of excellent asset management directors.

For more information, please contact:

Joint Stock Commercial Bank for Investment and Development of Vietnam (BIDV)

Retail Customer Department

Tel: (+84) 24.22205544-ext: 6162

Hotline: 19009247

Website: www.bidv.com.vn

Hoàng Anh
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