TPBank cards develop explosively with sharp personalization strategy
“For a long time, I have not had the habit of keeping cash in my wallet, but mainly use credit cards or banking apps to spend,” said Ms. Dang Thanh (35 years old, Hanoi). That is also the habit of the majority of consumers today, especially Gen Y and Gen Z.
According to statistics from the Vietnam Banking Association, the country currently has about 10.2 million credit cards. It can be seen that credit cards are becoming more and more popular. The market space in Vietnam is still very large, along with the encouragement of cashless consumption from the Government and the State Bank, the credit card market has become a "fat cake" that banks want to get more of. In that bustling competition, TPBank has become one of the "formidable" competitors with breakthrough products, always being the card issuer most trusted by customers.
The number of new credit cards opened at TPBank has been increasing rapidly over the years. This figure increased by nearly 140% in 2023, bringing card transaction turnover to VND 29 trillion. Total card transaction turnover grew by 190%. For TPBank Visa cards alone, the value of card spending transactions exceeded USD 1 billion/year last year.
In recognition of TPBank's outstanding efforts, Visa partner honored TPBank in the Top 3 leading banks in card sales transaction growth. Notably, the TPBank Visa Signature premium card is the only product to win the Card Award with the highest growth in foreign transaction sales in the market, with a growth of 340% compared to 2022.
JCB - a prestigious international payment brand from Japan also honored TPBank in 3 important categories including: Leading Bank in New Card Issuance 2023; Leading Bank in Growth of Activated Accumulated Cards 2023; Leading Bank in Growth Rate of Card Transaction Volume 2023. This is the 3rd consecutive year that TPBank is honored to participate in JCB's annual award ceremony to honor prestigious strategic partners in the Vietnamese market.
Explaining the attraction, especially the strong competitive position in the market for the growth of TPBank credit cards, a bank representative said: “With the spirit of being ahead of the curve, TPBank has changed its thinking from “taking the product as the center” to “taking the customer as the center”. We recognize the importance of making each customer satisfied and building and realizing a sharp personalization strategy for the product to suit each customer segment. Up to now, TPBank has owned a diverse card product portfolio to meet the needs of key customer segments”.
Card privileges are designed according to customer portraits
Drawing from the process of in-depth understanding of customer characteristics, TPBank designs appropriate preferential privileges based on the needs and tastes of each customer segment. From there, each TPBank customer can easily choose a suitable credit card and be more attached to the chosen card.
“We hope that TPBank credit cards will become a “companion”, understanding and satisfying customers on every journey of experience,” shared a TPBank representative.
As a long-time customer of TPBank, Ms. Dang Thanh shared: “5 years ago, when the first metal card - TPBank Visa Signature was launched, I was really attracted by its luxurious, high-class look that was not easy to find in other cards at the same time. Due to the nature of my job, I often have to travel between countries with long flights, the privilege of using airport lounges and low foreign exchange fees are a big plus for me in addition to domestic incentive programs."
Unlike Ms. Dang Thanh, Ms. Ha My (27 years old, Da Nang) is more "satisfied" with the shopping, dining, cashback, and reward points and gift exchange offers from TPBank JCB card: "I go out to eat, shop, or hang out with friends quite a lot every month, so this TPBank card offer is really good."
In addition to the lifetime incentives for each card, TPBank continuously launches attractive incentives suitable for each customer segment at appropriate times. The right person - the right time and the complete message are the consistent goals in the communication strategy of this dynamic bank.
In addition, in addition to accumulating loyalty points to redeem gifts, customers also have the opportunity to win big in lucky draw promotions that continuously take place on the TPBank App. This form of promotion especially attracts young customers of TPBank through exciting transaction challenges. From now until December 31, 2024, thousands of gifts will be drawn to find their owners every week and the highest prize of the entire program is the VF3 electric car that has been making waves in the car-loving community recently.
Name "MY quality" through each card design
Not only “tailoring” the card experience, TPBank also clearly demonstrates the personalization strategy in card designs. Instead of default and monotonous designs, each TPBank card has a trendy, “suitable” and eye-catching appearance, attracting young people.
If in 2019, TPBank caused a fever with the first black metal card on the market - TPBank VISA Signature, then in 2023, with a diverse, unique and eye-catching design that is the market's leading, TPBank VISA Flash 2in1 followed its predecessor to make the media explode with a collection "full of ME". TPBank Flash 2in1 cards are divided into different themes for users to freely choose.
The colorful and unique designs attract young people, providing a variety of choices for each need: Five Elements cards for "feng shui players"; Tarot cards with lucky messages "whatever you wish for, you will get",...
Elevating the card personalization experience with technology
As a young bank that has successfully used the power of technology to reach the top of the market, TPBank always applies new technology to bring increasingly excellent experiences throughout the credit card usage process.
To help customers easily own cards, TPBank develops solutions that allow card opening on TPBank App, Website and TPBank LiveBank 24/7, helping users have more options for suitable card opening methods.
Continuously taking the lead in cooperation with the “big guys” Apple, Google, Samsung, TPBank credit card payment is raised to a new level when users do not need to carry a physical card anytime, anywhere. Instead, “Bank Purple” cardholders only need to add the card in a snap on Apple, Google, or Samsung Wallet to pay anywhere with a device that accepts contactless payments.
In addition to superior card opening and payment technology, TPBank credit cardholders can also be granted an automatic limit based on the credit built by the customer during the use of banking services. This feature has appeared on some credit card lines and especially TPBank Visa Flash 2in1 card - a multi-function card line that integrates credit card and ATM card (international) in the same chip.
Creative Communication
TPBank breathes new life into the financial industry with a creative, colorful, and user-friendly banking image. TPBank's large-scale communication campaigns always appear on prestigious rankings on social networks.
The creative combination of impressive advertising images and product introduction activities, especially card products, integrated with multiple channels has spread the "Purple Bank" brand to all parts of the country.
TPBank creates a “touch point” for customers that is sophisticated, interesting, and full of “Purple Bank” that is difficult for any bank to copy. With your companionship, TPBank confidently aims for even higher milestones.
“Because we understand you” TPBank always wants customers to CHOOSE every experience, to live FULL of “ME” when using any of the bank's products.
