Imperia: Conquering the card in MIK Group's development strategy

Bích Hà |

Imperia - the flagship brand of MIK Group for more than a decade, continues to expand with a product line combining modern housing and resorts.

Known as the main product line for more than a decade, Imperia is a brand associated with the development journey of MIK Group, considered a strategic milestone in the process of expanding the real estate ecosystem of the enterprise.

The projects with this brand mark with synchronous planning, modern design and a system of well-invested utilities, bringing a comfortable living space in harmony with nature.

To am binh yen giua khong gian xanh - gia tri song ma Imperia huong den cho moi cu dan
A peaceful home in green space - the living value that Imperia aims for each resident.

From the successes of projects such as Imperia Garden with the concept of " garden in the street", Imperia Sky Garden - Cloud-ground garden, or Imperia Smart City - a luxury apartment complex in the metropolis of western Hanoi, MIK Group has affirmed the position of Imperia products in the high-end housing segment in the real estate market.

Cac du an mang thuong hieu Imperia da di vao hoat dong mang den khong gian song hien dai va can bang cho cu dan
Imperia brand projects have come into operation, bringing a modern and balanced living space to residents

In 2025, MIK Group developed the Imperia Signature Co Loa project with strict standards on location, design and utilities, towards the international community model. In particular, in the next phase, the enterprise plans to expand the Imperia brand product line to satellite regions in the East of Hanoi such as Bac Ninh province, Hai Phong city, Quang Ninh province and Ho Chi Minh City, creating a modern and sustainable development ecosystem.

Imperia Signature Co Loa diem nhan kien truc hien dai giua trung tam khu Dong Ha Noi, bieu tuong cho phong cach song tinh te va thinh vuong
Imperia Signature Co Loa highlights modern architecture in the center of Hanoi's East, symbolizing a sophisticated and prosperous lifestyle

The common point of each Imperia project is the development philosophy towards people and communities, where living space, utilities and landscapes are harmoniously planned. Thanks to that, Imperia not only contributes to shaping high-end living standards in Hanoi but also becomes a core foundation in MIK Group's comprehensive and international development strategy.

From the solid foundation of the Imperia product line, MIK Group will continue to expand the ecosystem with the Imperia Holiday product line, combining resort elements to bring a balanced living experience and closeness to nature. This expanded product line is oriented to develop in areas with tourism potential and developed infrastructure such as Ha Long (Quang Ninh province), Cat Ba (Hai Phong city) and Ho Chi Minh City.

Imperia Holiday ke thua nen tang phat trien cua dong Imperia ma MIK Group da trien khai tai nhieu du an truoc do
Imperia Holiday inherits the development foundation of the Imperia line that MIK Group has implemented in many previous projects

According to MIK Group representative, Imperia Holiday will be a strategic step forward, marking the transformation from pure urban housing development to a housing model combined with resorts, in line with the living trend and needs of modern Vietnamese people.

The birth of Imperia Holiday not only expands MIK Group's product portfolio but also demonstrates a long-term vision for a comprehensive living ecosystem, where urban, resort and community are in harmony with the same philosophy of sustainable development.

Bích Hà
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