On June 8, TH Group officially launched the TH true TEA sugar-free tea line with two products: sugar-free natural green tea and sugar-free natural peach flavored tea.
In the context of the trend of reduced sugar consumption being increasingly concerned by consumers around the world and Vietnam, TH Group brings consumers an additional choice of refreshing drinks, highlighted with the "3 No" criteria - sugar, no calories, no preservatives.
The highlight of this new tea product is that it uses completely natural ingredients, without using flavorings and no synthetic sweeteners.
The tea source is carefully selected according to TH's standard quality process, bringing a rich enjoyment experience of natural tea flavor and a cool feeling when enjoying.
In particular, the product is carefully incubated with pure water from the million-year-old volcanic underground water source at Nui Tien (Nghe An), combined with a modern production line imported from Germany with sterile technology and sterile pouring applied to maximize the preservation of the flavor and natural values of tea.
According to TH Group, TH true TEA sugar-free tea is suitable for modern consumers, especially young people and those who pursue a healthy, dynamic lifestyle and care about health.
The new product line continues to expand the beverage portfolio according to the healthy nutrition trend that TH has persistently pursued for many years.
According to the business, the launch of TH true TEA sugar-free tea continues to extend the direction of developing good health product lines that TH has persistently pursued for many years. This is also a goal to contribute to balancing nutritional habits for the community.
With the aspiration "For a healthy Vietnam - For Vietnamese stature", TH Group has built a product ecosystem according to a closed production process, applying high technology. Along with the national brand TH true MILK, TH's product portfolio has now expanded to more than 200 products serving diverse needs in people's life cycles, in a healthy and environmentally friendly direction.
TH is also a pioneer in the dairy industry in introducing to the market pure, unsugar, pasteurized fresh milk products from the early days of its establishment. In 2025, among the newly launched milk and beverage products of TH, nearly 50% of the products have low-sugar, low-sugar or sugar-free formulas.
Products such as TH true NUT nut milk, TH true OAT oat milk and now TH true TEA sugar-free tea are not supplemented with refined sugar. Yogurt, fresh milk, and formula nutritional products from fresh milk are also continuously improved, with low-sugar and sugar-free versions.
Through the above product development orientation, TH contributes to balancing consumption habits in a more scientific and healthy direction, thereby supporting the prevention of 21st century non-communicable chronic diseases such as diabetes, obesity, cardiovascular disease... while also demonstrating its pioneering role as a "nutrition expert" in the industry.
Along with researching and developing good health products, TH Group actively accompanies communication and community education programs to raise awareness and form healthy nutrition habits.
Through international seminars, nutritional consulting chains, along with sponsoring the program "For a Healthy Vietnam - For Vietnamese Stature" on National Television (including "Nutrition for Vietnamese People", "For Vietnamese Stature", "Little Flowers - Tween Garden" and many other programs), as well as consulting activities at the TH true mart system..., TH contributes to spreading scientific nutrition knowledge to a wide range of people. These activities contribute to spreading the message of corporate social responsibility and raising community awareness. The harmonious combination of product quality and market understanding has helped TH become a leading unit in changing consumer behavior on a large scale.
In the context of increasing demand for healthy food and beverage products, TH Group continues to pursue the orientation of developing products entirely from nature, balancing nutritional value, enjoyment experience and modern quality of life. The launch of TH true TEA sugar-free tea continues to be a step in that journey, accompanying consumers on the journey of building a healthy, dynamic lifestyle and proactively taking care of their health every day.
