WinCommerce connects consumers with Vietnamese goods

These advantages help WCM bring quality products, competitive prices, and increase incentives for consumers on the journey to improve the material and spiritual lives of Vietnamese people. Recently, this business also announced that it continued to achieve net profit in July, the second consecutive month.

Vietnamese retailer with the advantage of helping increase consumer benefits

According to Euromonitor, the scale of Vietnam's modern retail market will increase to 20 billion USD in the next decade, showing that the market still has many opportunities for retail businesses to expand operations and grow revenue.

In Vietnam, WinCommerce (WCM - a member company of Masan Group) is a modern retailer with a leading advantage in scale with nearly 3,700 points of sale nationwide, combined with the strength of producing consumer goods. of Masan Consumer - a subsidiary of Masan and owns an in-house logistics company, Supra. This creates many opportunities for WCM to dominate the retail market share race in Vietnam.

Above all, these advantages have helped WCM bring quality products, competitive prices, and increase incentives for consumers in the journey to improve the material and spiritual lives of Vietnamese people.

Masan - the operator of WCM, has strengths in research & development of new products, building strong brands and the ability to understand consumers. Masan Consumer currently owns 5 brands with revenue of over 2,000 billion VND including CHIN-SU, Omachi, Kokomi, Nam Ngu, Wakeup 247. These are all strong brands in major product categories.

To build "love brands" (brands loved by consumers), deeply understanding market needs is always a top priority for Masan. Masan's other strong brands such as WinEco clean vegetables and MEATDeli chilled meat also act as "conductors" to attract customers to WCM's retail system.

With the WiN Membership program, loyal customers of WinMart/WinMart+/WiN can enjoy a 20% savings when shopping for these products. In addition, WCM has developed private label brands with prices 10% to 20% lower than other products in the same segment on the market, ensuring a competitive price strategy.

Products currently sold at WinMart/WinMart+/WiN systems nationwide include Ngoc Nuong Rice, O'lala eggs, WinMart Good (dried food) and WinMart Home (personal care/household products).

In 2023 and 2024, WCM has joined hands with a series of brands such as Ariel, Lifebuoy, Vinamilk, Neptune... to implement Brand Week. This is a cooperation program between this retail chain and brands to introduce quality products with promotions.

WCM proactively cooperates with domestic and foreign brands to bring quality products, competitive prices, and increase incentives for consumers.

WCM representative said there are many opportunities for cooperation between retailers and suppliers in the current market context: "The opportunities in the Vietnamese retail market are very large, WinCommerce and its partners are in a Golden point for revenue growth through modern retail channels to fully serve the increasingly diverse needs of consumers."

Vietnamese retailers always maintain the proportion of Vietnamese products above 90%.

Continue to realize the goal of providing quality goods "Fresh and Delicious!" to millions of Vietnamese consumers, in recent years, WCM has also actively brought local agricultural products into the modern retail system with large output.

The cooperation between the two sides not only meets the retail chain's need to supply quality goods to consumers, but also supports businesses in stabilizing output, and above all contributes to the common goal of enhancing the brand. Vietnamese agricultural products.

Accordingly, domestic agricultural products currently account for the majority of goods in the WCM system and revenue from this group of products is recorded to account for up to 30% of the entire chain's revenue.

WCM has been implementing activities to build sustainable production and consumption chains, accompanying suppliers from planting, harvesting, to packaging to ensure quality and increase prices. product treatment.

All products before and after being transported to the point of sale are inspected for food hygiene and safety to ensure that the goods reaching consumers always meet standards.

In order to ensure that customers across the country have the opportunity to access high-quality domestic goods, on average per year, WinMart purchases and consumes 50,000 tons of vegetables, of which domestic agricultural products account for more than 99%.

Besides bringing Vietnamese agricultural products closer to consumers, accompanying Vietnamese agricultural products to conquer markets around the world is also the goal that this unit is aiming for.

Specifically, the unit has signed long-term agreements and purchased large volumes with suppliers, promoting trade to help Vietnam's rice industry move towards large scale, high standards and more professionalism in the domestic market. as well as internationally.

In particular, this retailer focuses on promoting Vietnamese agricultural products by always maintaining a domestic product ratio of over 90%. Every month, local agricultural specialties are always displayed in priority locations, along with attractive promotions to stimulate consumer purchases.

Programs to bring agricultural products from each region into the retail system include: "Proud of Vietnamese agricultural products", "Accompanying the consumption of Vinh Long oranges", "Clean agricultural products, economical prices".. . all attract a lot of customers' attention.

WinCommerce representative shared: "Through new opening activities, promotional programs, and special policies, we hope to bring clean, quality agricultural products with clear origins to all parts of the country, serving fully serve the needs of millions of Vietnamese consumers."