According to a report by the Hanoi Department of Tourism, the total number of visitors to the capital in March this year increased by 6.8% compared to the same period in 2024.
Of which, international tourists are estimated to reach 709,000, an increase of 9.9% over the same period in 2024; domestic tourists are estimated to reach 1.91 million, a slight increase of 6.2% over the same period in 2024.
Total revenue from tourists is estimated at VND 10,960 billion, up 8.1% over the same period in 2024.
In the first 3 months of 2025, Hanoi is expected to welcome 7.3 million visitors, an increase of 8.7% over the same period in 2024. International tourists are estimated to reach 1.85 million, an increase of 17.4% over the same period in 2024; domestic tourists are estimated to reach 5.45 million, a slight increase of 6% over the same period in 2024.
Total revenue from tourists is estimated at VND 29,930 billion in the first quarter, up 11.3% over the same period in 2024.
The system of shopping, dining, and entertainment service establishments that meet standards to serve tourists has attracted and served a large number of tourists and people to visit and shop.
In March 2025, the average room occupancy rate of the hotel sector in March 2025 is estimated at 62.25%, down 2.1% over the same period in 2024.
The average room occupancy rate of accommodation establishments in the first quarter is estimated at 61.6%, down 0.5% over the same period in 2024.
In the second quarter of 2025, the Hanoi Department of Tourism aims to strengthen communication, propaganda, and promotion of tourism images, destinations, and new tourism products of the capital on domestic and international media and television channels, websites, social networks, etc., creating great influence and attracting visitors to Hanoi with the consistent message "Hanoi - Here to love" and "Hanoi - A safe and attractive tourist destination".
Hanoi will focus on developing a plan to organize the opening and launch of new tourism products: Experience tourism products associated with heritage values - relics at Ha Mo tourist destination, Dan Phuong district; tourism route - Nam Thang Long Heritage Road - Hanoi in the districts of Thanh Tri, Thuong Tin, Phu Xuyen; Community tourism model associated with practical experience of traditional cultural values of ethnic minorities in An Phu commune, My Duc district; rural agricultural tourism model in Tich Giang commune, Phuc Tho district.
In addition, the city will organize a series of attractive and unique events and programs to promote tourism in the capital in a professional direction such as: Hanoi Tourism gift Festival 2025, Hanoi Tourism Festival 2025...
