From October 23 to November 23, the institute analyzed big data on Korean singers in areas including consumer participation, communication, media activities, and community activities.
Brand equity analysis allows brands to understand online user consumption trends, such as who, where, how, why, and how much users consume specific brands.
With a total brand reputation score of 11,354,100, girl group Blackpink took the No. 1 spot in the brand reputation rankings for singers in November. Lim Young Woong followed in second place with 7,867,002 points, while BTS took third place this month with 6,168,299 points.
The 30 Korean singers with the highest brand value in November, in order, are: Blackpink, Lim Young Woong, BTS, aespa, IVE, Seventeen, DAY6, J.Y. Park, BIBI, (G)I-DLE, Big Bang, TWICE, QWER, ILLIT, LE SSERAFIM, Young Tak, Lee Chan Won, FIFTY FIFTY, Cho Yong Pil, TWS, Red Velvet, Taeyeon, IU, PSY, Baby Monster, Kang Daniel, Lee Young Ji, NCT, Jay Park and EXO.
