From October 29 to November 29, MBRI analyzed more than 200 million big data related to top Korean stars. The indicators are compiled from consumer participation, media coverage, social media mentioned frequency, community activities and recommendation indexes. From there, the institute gives a brand value score to each artist, music group or influential figure.
In the leading group, BTS maintained the No. 1 position for the second consecutive month with 9.91 million brand value points. Lim Young Woong - a popular solo singer in Korea - ranked 2nd with more than 7.21 million points. Blackpink is in 3rd place with 5.8 million points, continuing to affirm its global heat despite not being as active as before.
From 4th to 30th place are a series of faces familiar to Korean and international audiences, spanning many fields from entertainment, sports to e-sports. These include national MC Yoo Jae Suk, music groups IVE, TWICE, Seventeen, ILLIT, LE SSERAFIM, EXO; volleyball player Kim Yeon Kyung; player Son Heung Min; e-sports player Faker; along with famous actors such as Lee Byung Hun, Lee Jung Jae, Cha Eun Woo, Jun Ji Hyun, Kim Woo Bin, Choi Woo Sik...
The November list shows a diverse picture of the Korean entertainment market, where global idol groups such as BTS and Blackpink stand in parallel with solo artists, MCs, athletes or film and television actors. The fact that new generation music groups such as IVE, LE SSERAFIM, ILLIT are also in the top shows that the Hallyu wave is still constantly being supported by the next generation of artists, while veteran names maintain a stable influence with the public.
