According to the Korea Brand Reputation Index, BTS took the No. 1 spot on the K-pop boy group brand value rankings in May, marking the group's third consecutive month at the top.
Data analyzed from April 10 to May 10, 2025, the Korea brand reputation index of Kpop boy groups is currently being promoted in areas including consumer participation, media activities, communication, community activities, etc.
Based on the analysis results, BTS has topped the Kpop boy group brand value rankings with 7,811.108 brand points. Seventeen, the group that previously dominated the No. 1 spot from January to February this year, has dropped to No. 2 with 5,729,258 points. Big Bang ranked 3rd overall with a total of 3,381,072 brand points.
Here are the top 30 Kpop boy groups in the brand value rankings in 5: BTS, Seventeen, Big Bang, TWS, The Boyz, EXO, SHINee, Super Junior, ENHYPEN, NCT, Stray Kids, BTOB, ZEROBASEONE, ATEEZ, ASTRO, INFINITE, Highlight, BOYNEXTDOOR, MONSTA X, Wanna One, 2PM, TVXQ, RIIZE, TREASURE, B1A4, TOMORROW x TOGETHER, ONF, F.T. Island, VIXX and Pentagon.
