On April 1, Newsen reported that Kim Soo Hyun's management company - Gold Medalist - is facing a serious financial crisis. The situation was even so bad that the contract with the cleaning company was also cut.
Some in the industry said that Kim Soo Hyun could not delay any longer but decided to hold a tearful press conference on March 31 because he was worried that the company might have to close.
An M&A expert (on enterprises) who is well aware of Gold Medalist's internal situation said: Previously, the company's account always had a balance of about 2-3 billion won, but everything is different now.
More than 20 of Kim Soo Hyun's advertising contracts have been terminated. However, most brands do not claim compensation for damages for this issue.
However, it seems that the company's account balance has run out due to having to partially refund the model fee charged for work, cancel some events according to the schedule and fixed costs.
Although there is no specific confirmation, it is believed that Gold Medalist is currently looking to attract outside investment.
A financial officer said: I heard Gold Medalist needed to pay about 6 billion won in compensation before the press conference. It is reported that they have recently suspended their service contract with an outside cleaning company. If this is true, the company is likely to soon have a restructuring of executives and employees.

The entertainment industry believes that Kim Soo Hyun's press conference on March 31 was partly to refute the statements of the late actor Kim Sae Ron's family and YouTube channel Garosero. But most importantly, it is a decision to prevent the company from going bankrupt.
Kim Soo Hyun cried many times at the press conference, he said: "I can't admit the things I haven't done. I cant continue to see my family and the companys staff suffering for me.
Kim Soo Hyun's lawsuit to demand 12 billion won in damages from Kim Sae Ron's family, an unidentified aunt and the operator of Garosero, also shows that he has no other choice to negotiate.
Previously, Kim Soo Hyun was accused by Kim Sae Ron's family and YouTube channel Garosero of dating Kim Sae Ron for 6 years, since she was a minor (2015-2021).
Kim Sae Ron's family asked Kim Soo Hyun to apologize for dating minors, as well as accept responsibility for the media manipulation over the past 3 years, and for Kim Sae Ron to demand a debt of 700 million won at a time when she was in trouble, leading to the actress's tragic choice.
At the press conference, Kim Soo Hyun directly stated that he only dated Kim Sae Ron for about a year, when she was an adult.
The actor affirmed that all the evidence published by the actor's family to prove that the two had been dating since 2016 was fabricated. He asked Kim Sae Ron's family to submit the evidence to the investigation agency and verify it through legal procedures.