A Korean cultural expert once said that in the eyes of international audiences - traditional hanbok costumes were once confused with kimono, but when BTS and Blackpink became famous worldwide, hanbok were no longer confused, with a very simple reason, "because of BTS, Blackpink wore hanbok".
With the strong influence of music, Blackpink, BTS and many Korean music groups have taken advantage of their influence to promote Korean culture and beauty to the world.
Blackpink used to use a innovative hanbok in the MV How you like that and made this outfit "sold out" on e-commerce platforms. Traditional Korean costumes also appear in MVs Peaches ( Kai), Cheer Up (Twice), Arario (Topp Dogg), Tiger Inside (Super M), Fiance (Mino)...
In the Pink Venom MV, Blackpink has included Korean cultural symbols such as the traditional instrument "Geomungo", the sunroof "Angbuilgu"... These are all valuable cultural heritages of Korea in the 100 symbols of Korean culture.
In 2020, on the popular late-night TV show in the US, The Tonight Show Starring Jimmy Fallon - BTS group performed the song "Idol" in a historical style with black renovation hanbok outfits. The performance was filmed at Gyeongbokgung Palace - one of the 5 most magnificent palaces in Seoul, South Korea.
The song "APT." by Rose (Blackpink) and Bruno Mars "made waves" around the world, inspired by a popular Korean game called "Apartment" (A-pa- up ste), where players sing together in rhythm and stack up on each floor.
To see, Korean artists always consider promoting national culture and image as a mission, a great responsibility - especially when they step out into the world.
Professor, economic expert Tran Van Tho commented that Korea's cultural industry has achieved its peak prosperity thanks to their national spirit being pushed to the extreme.
The power of cultural sectors is always likened to "soft power" with the ability to cause widespread and rapid influence with a multi-platform spread, breaking all borders.
In recent days, it can be seen that power through Duc Phuc's championship performance at Intervision 2025 which was widely shared on social networking platforms.
On YouTube, "Phu Dong Thien Vuong" has surpassed more than 1 million views in just 2 days. The whole performance received a storm of compliments, from stage design, rhythm, music to Duc Phuc's performance.
The response from the legend of Phu Dong Thien Vuong - Thanh Giong, the message of national strength, and the poetry reading of "Vietnamese Bamboo" is considered the most creative of Duc Phuc and his crew.
Many audiences expressed that when Duc Phuc stood on the international stage and read, " green bamboo, green as long as possible/The story of the past has a green bamboo bank/The skinny trunk with fragile leaves, why is it hoarded so it becomes bamboo..." - they were very moved.
Before that, at sing! Asia, Phuong My Chi performed the song Buon trang - a song inspired by the poem Day thon Vi Da by poet Han Mac Do.
In front of international friends, Phuong My Chi has read famous verses on the Vietnamese actor competition for decades: Why didn't you come back to visit Vi village?/See the sun when the areca nuts are newly rising/ whose garden is as green as a pearl?/The leaves cover the face of the Chinese characters....
In Rock rice grains, Phuong My Chi sang an emotional travelled song, Vietnam with white rice/ No one wants to go there but wants to return.
Phuong My Chi's explosive performance is "Bong Phuong Hoa" - inspired by the folk tale "The Story of Nam Xuong's daughter". Phuong My Chi wore a stylish dress made from lotus flowers, telling Vietnamese folk stories through music with high, emotional notes.
Right after the competition, the image of Phuong My Chi wearing a lotus dress singing "Bong Phuong Hoa" was widely shared across all platforms, the performance conquered international judges and friends.
When the cultural industry is promoted, each artist will be a cultural ambassador.
Promoting the beauty of culture, national identity, and image of the country to international friends - more than just a responsibility, it is love, a must - that every artist wishes to fulfill.
