The new TV series “The Art of Negotiation” starring Lee Je Hoon will officially premiere on the evening of March 8.
The film tells the story of Yoon Joo No (Lee Je Hoon) - head of the M&A (mergers and acquisitions) team of Sanin Group. Known as a legendary negotiator, Joo No has repeatedly led his team to overcome major business challenges.
Thanks to team leader Yoon, lawyers Oh Soon Young (Kim Dae Myung) and Choi Jin Soo (Cha Kang Yoon) improve their skills and become his partners in solving complex mergers and acquisitions involving large corporations.
Korean media commented that as soon as the film announced Lee Je Hoon's appearance, the audience gave many compliments for his handsome appearance and impressive but no less romantic white dyed hair.
The way Joo No immerses himself in his work, the meticulousness in collecting data and using sharp analytical skills to identify the most important aspects of mergers and acquisitions in the film's trailer and behind-the-scenes videos scored points with the media.
Revealing the reason for starring in the film, Lee Je Hoon said: “A film that explores the world through the relatively rare topic of M&A felt special and attractive to me, so I couldn’t refuse. I was excited to see what I would look like as Yoon Joo No.
In order to portray Joo No's expertise, I felt it was important to have a good understanding of the film's subject matter. I wanted to get as close to that world as possible, so I adjusted my thinking to match Yoon Joo No's way of thinking.”
Regarding his outstanding white hair in the new work, the actor said that he used this hairstyle to show everyone that Yoon Joo No is a unique character.
“I wanted Joo No’s appearance to reflect his almost perfect nature as a negotiator. I thought the character’s mysterious aura, as if he holds untold secrets, would arouse viewers’ curiosity.”

After “The Art of Negotiation”, Lee Je Hoon will return in the second half of this year with part 3 of the movie “Taxi Driver”. The movie is about a mysterious taxi service that brings revenge on victims who cannot get justice under the law.
According to the producer, in part 3, the Rainbow Taxi group with members - driver Kim Do Gi (Lee Je Hoon), leader Jang Sung Cheol (Kim Eui Sung), hacker Ahn Go Eun (Pyo Ye Jin) and 2 engineers Choi Kyung Goo (Jang Hyuk Jin) and Park Jin Uhn (Bae Yoo Ram) will return.
Besides, many viewers expect that characters such as prosecutor Kang Ha Na (Esom), Kim So Yeon, Moon Chae Won, and Mrs. Lim (Shim So Young) will appear in the new part of the film.
Previously, at the end of part 2, the film ended with Kim Do Gi appearing at the 29th Infantry Division as a captain of the inspection department to find out information about the death of Lieutenant Hwang Ye Ri - who is believed to be related to Moon Chae Won's character.
Previously, Moon Chae Won's character aroused curiosity among the majority of the audience when she appeared on screen for only 40 seconds and had no dialogue.