The attraction of a series of vibrant beach festivals
The 2025 Sea Tourism and Culture Festival with the theme "Nha Trang say Hi!" will take place throughout June with nearly 40 cultural, artistic, sports and culinary activities, focusing from June 7 to 9 in Nha Trang City. This is a temporary replacement for the 11th Nha Trang - Khanh Hoa Sea Festival, which has been postponed to another more suitable time.
Vice Chairman of Khanh Hoa Provincial People's Committee Dinh Van Thieu said that the 2025 Sea Culture - Tourism Festival aims to attract and stimulate tourism, contributing to the completion of the growth target for 2025. With the unique, diverse and attractive activities and events of the 2025 Sea Tourism Festival, it is hoped to bring people and tourists large-scale, quality, meaningful and vibrant activities and events.
Many traditional cultural values continue to be honored, such as the bird's nest festival to pay tribute to the island's bird's nest mining craft more than 700 years ago and the Tram Huong festival to commemorate the merits of Thien Y A Na - the goddess considered the incense-making craft for Khanh Hoa residents.
In addition, businesses have also launched a series of special programs. At VinWonders Nha Trang, visitors can enjoy Tata Show combined with fireworks 5 days/week, along with a series of festivals such as Cosplay, kite releasing, Aquafest, wonder Lantern lantern festival... lasting from June to August. Traditional music performances combined with modern dance also contribute to a brilliant and vibrant summer atmosphere.
Not only in the central area, many other destinations in Nha Trang City are transferring themselves to summer. The old Nha Trang tourist area will launch the "Legendary Nha Trang Legend", opening a traditional craft village with hats, mat weaving, incense, ceramic, lacquer ... with cooking classes to explore the food of Tram Huong.
The April 30 and May 1 holidays are a successful test for this year's summer tourism, with more than 273,000 overnight guests and revenue of nearly VND1,378 billion, up 5.4% over the same period. Currently, many hotels and resorts in Nha Trang are almost full, showing the unceasing attraction of this destination for both domestic and international tourists.
Tightening management, maintaining tourism image
Information from Cam Ranh International Airport shows that flight volume has increased significantly. It is expected that in the summer of 2025, flight frequency will increase by about 30% compared to last year. Of which, international flights increased by 20% with 26 airlines operating 43 routes, an average frequency of 94 take-offs and landings/day. Domestic routes also increased by 10%, with 44 trips/day from 4 major airlines.
Despite many positive changes, Khanh Hoa tourism industry still faces the problem of maintaining the image of a safe and civilized destination. Mr. Nguyen Van Nhuan - Director of the Department of Culture, Sports and Tourism of the province - said that during the peak summer, the authorities increased inspections of accommodation and food service prices to prevent the "ripping off" situation that caused public outrage.
In fact, in recent times, a number of incidents have negatively affected the province's tourism image. Most recently, the case of selling box fish for 3.5 million VND/kg caused strong reactions from tourists. The authorities have fined more than 20.7 million VND, as a strong warning to violators.
With careful preparation, rich programs and efforts to rectify the tourism environment, Khanh Hoa is expected to have an "explosive" summer 2025, contributing significantly to the recovery and development of the local economy.
