The scandal has attracted significant attention of the media, not only affecting his image in public, but also some of his advertising contracts canceled or paused. These advertising contracts are the main source of actors and the loss of such opportunities has raised concerns about the long -term impact on his career and financial stability.
The sources said that many brands have previously cooperated with Kim Soo Hyun to decide to cut the relationship with the actor because of this controversy. Although not fully detailed, it is clear that the actor's involvement in the scandal has affected his reputation in the eyes of consumers.
This harms a celebrity that has successfully built a career in the field of advertising and trade. The fact that these companies withdrew made Kim Soo Hyun lose large advertising contracts, which were the main components in his income.
Reports show that the total loss of income from canceled contracts can be up to 20 billion won.
This unexpected blow made the actor fall into a awkward situation, especially when he was one of the most popular celebrities to advertise brands in Korea. The reaction from this scandal not only affects his finance, but also affects his image in the entertainment industry.
Industry people are closely monitoring the situation of the situation, because Kim Soo Hyun has not publicly resolved controversy.
