Liu Yifei was invited to attend Paris Fashion Week 2024 on October 2 as a global ambassador for the Louis Vuitton brand. However, after the event, many fans expressed disappointment and said that the brand did not treat the actress fairly.
The first thing that made fans uncomfortable was Liu Yifei's outfit. The actress appeared in a black vest combined with a black pleated skirt and boots. Her hair was swept back, adding to her personality and attracting all eyes.
However, many people have noticed that the vest that Liu Yifei wore was worn by Lisa (Blackpink) in August, at the premiere of Blackpink's documentary Born Pink in theaters.
This made Liu Yifei's fans think that the brand was underestimating their idol, while both Lisa and Liu Yifei are global ambassadors of Louis Vuitton.
In addition, at the fashion show, Lisa was seated in the front row with Zendaya, the First Lady of France, Brigitte Macro, LVMH CEO Bernard Arnault and many others. Meanwhile, Liu Yifei had to sit in a further area, next to much less famous figures.
With her name and role as a global ambassador, many people think that Liu Yifei deserves the same attention from the brand as Lisa. However, the way the Chinese actress is treated is not worthy of the brand, causing the brand to receive a lot of criticism.
Louis Vuitton is known for giving its brand ambassadors and "best friends" front row seats at shows. Liu Yifei was photographed sitting in the front row at the Louis Vuitton Cruise 2025 show in Barcelona in May, alongside Sophie Turner and Felix from Stray Kids.
The incident caused a heated debate between Liu Yifei and Lisa fans. However, most fans were happy with the appearance of both at Paris Fashion Week 2024, proving that Asian women are creating their own position in the luxury fashion world.