An inevitable step forward for Vietnamese artists
In 2025, the Vietnamese music market will be vibrant with a series of concerts held continuously in Hanoi and Ho Chi Minh City. Dan Truong with the concert "30 years - Imprints of youth" on November 1, 2025 at the Vietnam Exhibition Center (Hanoi), marked three decades of artistic activities. Immediately after that, Quoc Thien announced the concert "SKYNOTE: The Reflection 2025" in Ho Chi Minh City, with a scale of 10,000 spectators. My Tam continues to prove her position as the "concert queen" when preparing to hold a show at My Dinh Stadium (Hanoi) on December 13, 2025 with a capacity of 40,000 people.
Not only veteran artists, but the younger generation of singers also quickly caught up with the trend. Lan Nha will premiere O Concerto at Viet Xo Friendship Palace (Hanoi) on December 7 and Hoa Binh Theater (HCMC) on December 20, 2025. Meanwhile, Soobin Hoang Son also confirmed that the concert "All-Rounder" will take place at the end of November in Ho Chi Minh City, promising to be one of the largest-scale personal music events of VPop 2025.
According to director Huynh Phuc Thanh Nhan, the trend of artists holding personal concerts reflects the change in the audience's tastes. Today's viewers are willing to spend money on live music experiences, where they can " live with emotions" with artists instead of just listening to music through online platforms.
In addition, individual concerts also help artists proactively shape their own brands and musical styles, instead of just following the market.
Therefore, holding individual concerts is no longer a privilege of top stars but has become a "power test" for any singer who wants to step up to a more professional level.
Big opportunities, not small pressure
Although considered a "fertile land", organizing personal concerts also contains many risks. First of all, the financial problem. An average-scale concert can cost tens of billions of VND for stage, technique, orchestra, props, and media. High ticket prices are inevitable, and if the attraction is not enough, artists can completely suffer heavy losses. The case of Lan Nha is a typical example: After announcing the ticket price equivalent to My Tam or Ha Anh Tuan's concert, he had to apologize to the audience and explain due to the high production cost, hoping for fans' understanding.
In addition, ticket sales pressure and audience reactions also make many artists have to consider carefully. There are many cases where concerts with great investment but not achieving the expected revenue, leading to controversy about "whether the name is old enough to make a solo show or not".
fierce competition is also a factor. When a series of artists hold concerts at the same time at the end of the year, the audience has to choose between many shows, forcing artists to make a difference. My Tam's concert is often considered a "standard" in scale and quality, while Ha Anh Tuan stands out for his artistic and unique experience. Those who followed such as Lan Nha, Quoc Thien or Soobin Hoang Son should therefore invest more in content, stories and emotions to avoid being overshadowed in the "forest" of concerts.
However, music experts believe that personal concerts are still an inevitable and positive trend in the market. This is an opportunity for Vietnamese artists to affirm their artistic values, enhance their performances, and contribute to the formation of a culture of professional music enjoyment. Successful individual concerts not only bring profits but also help expand cooperation opportunities, promote brands and connect the fan community for a long time.
2025 is considered the "golden season" of individual concerts in Vietnam, where artists not only sing but also tell their own stories on stage. Although it has great potential, this game is not for the unprepared. To shine, artists must prove their ability and courage - values that cannot be borrowed or built by temporary glory.
