Brand removes Negav image amid boycott calls

DƯƠNG HƯƠNG |

Audiences believe that brands removing Negav's advertising images is a necessary and timely action to avoid negative impacts.

The controversy surrounding Negav's offensive statements has been a hot topic of discussion for many days.

After being heavily criticized for saying "Mom, do you think it's right to let me stay home from school?", the male rapper's image continued to collapse due to a series of posts with vulgar language in the past.

A group Negav participated in also caused outrage because it had offensive posts and comments that sexually harassed many people, including children and celebrities.

Faced with the wave of boycotts against Negav, many brands that the rapper collaborated with were affected.

Under the promotional posts with Negav's image, many viewers asked the brand to remove the post, cancel the contract with this rapper, otherwise they would unfollow, and even call for a boycott of the brand.

Recently, netizens discovered that many major brands have quietly removed or hidden Negav's advertising posts on their social media accounts.

A post advertising the removal of Negav’s photo but not the rapper’s name was immediately reminded by netizens. The audience did not want to see the name of a person involved in a controversy over obscenity and sexual harassment appearing on the internet.

Nhan hang nay da xoa cac bai dang quang cao cua Negav. Anh: Facebook nhan hang
The brand has deleted Negav's promotional posts. Photo: Brand Facebook
Hinh anh Negav bi go bo trong quang cao voi cac nghe si khac. Anh: Fecebook nhan hang
Negav's image was removed from the ad with other artists. Photo: Brand Facebook

The removal of Negav's image by brands is considered a necessary and timely action, because there is currently a lot of noise about the rapper being sought after again.

Netizens left supportive comments: “100 points for the brand”, “Support ****** for knowing how to delete Negav’s photo at the right time. No one wants to see a big poster of such a morally depraved person”, “Deleting is right, the halo deserves a more decent person”, “Send compliments to the shop for handling it quickly, changing the photo to remove the bad elements. Decided to order tomorrow to support”...

At around 1:00 a.m. on October 2, Negav officially apologized on his fanpage account.

The male rapper said that in recent days he has been living in bad emotions and thinking a lot about the things that have disappointed people.

“Negav is deeply aware that past mistakes cannot be changed. Therefore, once again, I would like to sincerely apologize to my parents, family, brothers, artists, beloved audiences, partners, and especially those who have been unintentionally affected by my personal story.

This is also a truly valuable and worthwhile lesson for myself. Finally, Negav would like to apologize to FC Negav for disappointing and worrying everyone," said the rapper.

Currently, the number of followers on Negav's Instagram account has dropped significantly, and he also locked Dang Thanh An's personal Facebook account to avoid being dug up for more posts.

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