The signing ceremony took place at Continental Saigon Hotel, Ho Chi Minh City, marking a comprehensive cooperation between two "big guys" in the tourism industry. The goal of this agreement is to provide high-quality products, promote communication and marketing to enhance the image of Vietnam's tourism. The event also has special significance as it takes place in the year of the 50th anniversary of the liberation of the South - national reunification and the 50th anniversary of the founding of Saigontourist.
Saigontourist was established in 1975, operating in many fields such as travel, hotels, restaurants and entertainment. With high-quality service, this enterprise plays an important role in promoting Vietnamese tourism internationally and has continuously received many prestigious awards.
Launched in 2017, Sun World is the leading entertainment brand in Vietnam with a system of 9 parks nationwide. This system holds many international records, attracting millions of tourists each year.
In 2025, Saigontourist will distribute Sun World tickets to domestic and foreign tourists, with the goal of reaching at least 50,000 visitors. The two sides also implemented incentive programs for tourists, especially MICE tourists with 300 or more people, cruise ship tourists and international tourists who buy a package tour of Cu Chi - Tay Ninh...
Sun World and Saigontourist will cooperate in communication and marketing to enhance the Vietnamese tourism brand. The campaigns include an image and video experience creation contest, along with the development of inspiring tourism products.
Mr. Pham Quoc Quan, member of the Board of Directors of Sun Group, said: The potential cooperation solutions between Sun World and Saigontourist will create leverage not only for Sun World, but also enhance the brand value of the Vietnamese tourism industry in diversifying customer experience. We expect the cooperation with Saigontourist to be a strategic step, helping to optimize the tourism - resort - entertainment ecosystem that the two sides are building, while bringing many new values to tourists, contributing to promoting the sustainable development of Vietnam's tourism industry and reaching international standards".
Speaking at the signing ceremony, Mr. Nguyen Thanh Luu - General Director of Saigontourist Travel said: The strategic cooperation between Saigontourist Travel and Sun World will bring opportunities to expand tourism products, increase attractive experiences for tourists, and enhance the position of Vietnam tourism on the international map. In particular, on the occasion of the 50th anniversary of the liberation of the South - National Reunification and the 50th anniversary of the establishment of Saigontourist, this cooperation will introduce many unique journeys, deeply connecting history, culture and nature in places on the "S" shape of the land, thereby arousing national pride and further promoting the image of Vietnam to the world.
On the occasion of the 50th anniversary of the country's reunification, Sun World and Saigontourist will introduce a tour to explore the culture and history of Ho Chi Minh City. Ho Chi Minh City - Cu Chi - Tay Ninh for domestic and foreign tourists. The two sides also launched the campaign " Beloved Vietnam - Beloved S-country - Love Vietnam through each trip", with the journey connecting Fansipan - Sa Pa, Cat Ba, Da Nang, Phu Quoc and Tay Ninh, with discounts of up to 50%. From May 2025 to May 2026, tours to explore 50 indigenous cultural experiences and a list of 50 unique dishes of Vietnam will be held, bringing an attractive journey to tourists.
The cooperation between Sun World and Saigontourist is a combination of class, quality and sustainability in tourism. This agreement not only promotes linkages between tourism businesses but also contributes to innovating the tourism industry, meeting the increasing needs of tourists in the digital transformation era.
