Son Tung M-TP sat drinking tea like thousands of others, then posted a photo of himself drinking tea like millions of other accounts on Facebook, but the effect he created was unique to Son Tung.
After the photo, many Son Tung fans lined up in front of the tea shop to check in where their idol was sitting, causing the tea seller to be "distressed" and have to close the shop because she "caused public disorder".
The photo of Son Tung M-TP riding a cyclo around West Lake also turned the driver's life upside down. He suddenly received hundreds of friend requests on social networks, and continuously received calls and messages from people booking cyclo rides. To the point that the driver did not dare to answer the phone, avoided passengers, and avoided the route he had taken Son Tung M-TP on before.
To see, the power and “power” of famous people. They can create unpredictable effects and spread to the crowd.
Reality has proven many times that a normal shirt when worn by Jennie (Blackpink) can sell out in just a few minutes. In 2023, during a tour in Japan, Jennie wore a cheap 2-strap shirt worth 16 USD for a photo shoot. As soon as the female singer posted this photo on her personal page, the audience "searched" to buy this shirt, causing the brand's sales website to be congested and sold out in all sizes shortly after.
Lisa's favorite hairstyle has created a "shock" with women across Asian countries for a long time.
Most recently, we can see the effect that HIEUTHUHAI and the Say Hi Brothers are creating, tens of thousands of audiences are hunting for tickets to attend the concert, although the 4 shows were held continuously, but the tickets were always sold out, always full. HIEUTHUHAI when performing on the same stage with Son Tung M-TP caused traffic jams on many streets in Hanoi.
The influence and spread of celebrities are always multiplied rapidly at a dizzying speed. HIEUTHUHAI's fan base has increased exponentially after leaving Anh trai say hi. It is the influence that creates "soft power" for celebrities, and the "power" of stars will create strength for the entertainment industry and the performance industry.
Multi-generational music stars, from Big Bang, SNSD to BTS, Blackpink, have created global influence and "huge" economic potential in Kpop.
Along with the influence and “power” of stars comes social responsibility. In recent years, the story of maintaining image has become a hot topic in showbiz.
Accordingly, management agencies increasingly tighten control over artists' ethics and lifestyles. Maintaining an artist's image becomes an essential requirement for the profession.
Speaking to Lao Dong reporter, Associate Professor Dr. Le Quy Duc - former Deputy Director of the Institute of Culture and Development said: "Artists are famous people, can create great influence, create trends and movements on social networks as well as in life. It is natural and necessary for them to be disciplined in their speech, lifestyle, maintain a good image and spread good things."
Vice Principal of Hanoi University of Theatre and Cinema - Doctor, Meritorious Artist Bui Nhu Lai said, “Before becoming a star or anyone else, you must first become a good person. The more famous and influential you are, the more an artist must be a person of exemplary morality and lifestyle.”
