From September 12 to October 12, the Korea Brand Reputation Research Institute analyzed big data on K-pop boy groups currently promoting in areas including consumer participation, media activities, communication, and community activities.
Based on the analysis results, the Institute noted that Seventeen was the No. 1 K-Pop boy group in terms of brand value for the third consecutive month, achieving a total of 6,566,205 points.
Coming in at number 2, BTS earned 5,579,105 points in October, followed by TWS at number 3 with 2,903,449 points.
This month, BTS regained their form after many months of falling quite low. In just 4 days, BTS member J-hope will be discharged from the military. The male idol is expected to make a strong comeback with music.
Top 30 K-Pop boy groups in brand value rankings, based on big data analysis: Seventeen, BTS, TWS, Stray Kids, BOYNEXTDOOR, SHINee, ENHYPEN, ZEROBASEONE, 2PM, The Boyz, RIIZE, Highlight, ASTRO, ATEEZ, MONSTA X, BTOB, WINNER, TVXQ, NCT, Super Junior, CRAVITY, TOMORROW x TOGETHER, Wanna One, EXO, Pentagon, ONEUS, Block B, TEMPEST, GOT7, and SF9.
