Vietnam aims for the top 3 social networking trade in Southeast Asia

transparency - the foundation of the digital content economy

In the discussion session, streamer Hoang Van Khoa (PewPew) said that this is the right time to invest professionally in digital content. According to him, the number of users now willing to buy high-value items through social networks is increasing, showing that public trust in sellers is increasing. However, to maintain this trust, the creative community, platforms and management agencies need to coordinate closely to ensure accurate information, limiting the risk of misunderstanding or profiteering.

With the same view, content creator Hannah Nguyen emphasized that trust is the foundation of a shopping model associated with entertainment. According to her, creators need to be supported by a set of tools and a synchronous guidance framework to ensure consistency and transparency when sharing information with the public. This is an important condition to promote a creative - civilized business environment.

Mr. Le Quang Tu Do - Director of the Department of Radio, Television and Electronic Information said that transparency is the "key" to management but not tied to creativity. He said that publishing true and clear information between advertising and sharing experiences will help protect consumers. According to Mr. Le Quang Tu Do, it is expected that in December, the State will issue a document guiding the Advertising Law so that creators can easily apply it in practice.

The platform representative said that they are also proactively participating in the process of protecting public trust. Mr. Nguyen Lam Thanh - General Director of TikTok Vietnam shared that the platform has deployed tools to encourage users to share real experiences, creating a natural and transparent feedback system. From this data, the platform coordinates with authorities to build a vibrant but still safe business environment.

Control content - the key to strengthening trust

From the perspective of a media business, the criteria for selecting a content creator are becoming more strict. Publicis Groupe representative said that the current evaluation model focuses on four factors including coverage, appropriateness, resonance and reliability. In particular, reliability and authenticity are given top priority because they directly affect brand reputation and consumer experience.

Many major platforms have also increased censorship. Meta representative said that the unit has launched a tool to label content with the intervention of artificial intelligence to ensure transparency for viewers. Labeling helps the public recognize which content is natural and which content has edits, contributing to limiting information risks.

YouTube said it has removed 11 million violating videos in the past year, demonstrating its efforts to build a safe content environment. Only creators who fully comply with community standards are eligible to participate in the money-making program. This is to ensure that the content is valuable, reliable and suitable for the public.

Meanwhile, TikTok has tightened the approval of sellers, refusing about 70% of new registrations because they do not meet the requirements of transparency and quality. The platform also promotes consumer protection programs, encourages fraud reporting and shares safe shopping experiences. According to Mr. Nguyen Lam Thanh, a clear legal framework and effective supervision will create momentum to help the digital economy grow much faster than traditional channels.

2025 will witness many cases related to counterfeit goods, false advertising and legal disputes associated with content creators. In that context, enhancing transparency and information control becomes an urgent requirement. With the current growth rate, Vietnam is forecast to be in the group of three leading countries in Southeast Asia in terms of social network trade, if it maintains public trust as a pillar of the digital economy.