Culture - Entertainment

National image promotion strategy: Measuring national image with KPI

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The strategy to promote Vietnam's image abroad aims to increase the rate of positive information by 20%/year. Behind this figure is the problem of measurement, technology and rapid response mechanisms to manage the national brand in a substantive way.

Vietnamese actor "bombers" the box office from Tet movies to the race track on April 30

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After the exciting Tet movie season, actor Vo Tan Phat is a name that attracts attention when continuously appearing in many film projects released in theaters on the 30th of April holiday.

Runner-up and female university lecturer withdraw from Miss World Vietnam 2025 contest

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Miss World Vietnam 2025 adds a Final night. Two contestants withdrew before the Final, including the runner-up and female university lecturer.

Meaning of the full moon of the first lunar month

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Each family usually prepares an offering tray for the full moon of the first lunar month to offer to the Buddha, ancestors, and grandparents to pray for a prosperous, full, and healthy year.

Woman spends nearly half her life clinging to the soul of Kinh Bac folk songs

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For the past 35 years, a woman in Tu Son has persistently sung a response song, nurturing the aspiration to preserve and pass on the heritage of folk songs of her homeland.