Culture
National Brand Repositioning
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Vietnam is rising to become a bright spot on the tourism map, but in an era of soft power competition, owning resources alone is not enough. The deciding factor is what images, emotions, and stories the world remembers about the national brand.
Vietnam - Japan Festival in Ho Chi Minh City gathers more than 300 booths
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Ho Chi Minh City - The 11th Vietnam - Japan Festival will take place on August 7-8, gathering more than 300 booths and many unique cultural and artistic exchange activities.
Love mismatched
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There are relationships that look full from the outside, like holding hands, taking pictures together, words are still gentle, sometimes still very gentle. But inside, the balance has tilted. One person gives to wear their hands, one acquaintance receives to be carefree. One person always has to look at their face to live, one person sees love as the right to control.
National image promotion strategy: Spreading a clear and attractive Vietnamese image
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Decision 173/QD-TTg of the Prime Minister opens up a new national communication strategy, aimed at promoting the professional and synchronous image of Vietnam, enhancing its position and global attraction.
Visiting pagodas at the beginning of the year, how to be both civilized and still retain sacredness
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The habit of going to pagodas at the beginning of the year has long become a beautiful feature in Vietnamese culture.
Border Spring warms people's hearts - special art political program
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The political and artistic program "Border Spring warms people's hearts 2026" is organized by the Border Guard Command in coordination with the Provincial Party Committee, Ha Tinh Provincial People's Committee and Vietnam Television Station.
Domestic tourism takes the throne during the 2026 Lunar New Year holiday
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The Binh Ngo Lunar New Year 2026 holiday lasting nearly 9 days is creating favorable conditions for people to both reunite with their families and arrange travel and resort trips at the beginning of the year.
Ho Chi Minh City Writers' Association receives 110 more members
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On January 29, at the 2025 year-end summary meeting of the Ho Chi Minh City Writers' Association, Chairman of the Ho Chi Minh City Writers' Association Trinh Bich Ngan shared about the Association's goals for 2026.
Ao Dai and the problem of preserving Vietnamese cultural soul
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Near Tet, many women are bustling shopping for Tet ao dai with many styles, from traditional to modern ao dai trends.
Lao Dong reporter's photo series will be exhibited in Kyoto (Japan)
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The Organizing Committee of FotoZofio (Japan) on January 28 announced the results of the public selection for the 2026 exhibition.
Vieng Phu Market in 2026 ready for the New Year's session
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Ninh Binh - Localities have developed plans, ready for the meeting on the first day of the new year of Vieng Phu market in 2026.
Domestic tourism demand increases sharply before Tet 2026
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Ho Chi Minh City - Planning Tet tourism to help Vietnamese tourists access better prices and more diverse tourism products during the peak season of the year.
Television bridge "Building a mountain with two hands" spreads emotion and pride
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Nghe An - The television bridge commemorating the 85th anniversary of President Ho Chi Minh's return to the country spreads the message of self-reliance, solidarity, and sustainable national development.
Displaying original documents on the National Flag, National Anthem and National Emblem
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Hanoi - The public has the opportunity to visit the original exhibition areas of some typical original archival documents on the National Flag, National Anthem, National Emblem and Constitution.
Hue tourism expects to have more night streets along the Nhu Y River
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HUE - Thuan Hoa Ward is building a night street project along the Nhu Y River, hoping to create a new, unique night tourism product for Hue City.
Leading Vietnamese creators shine at BIGO Awards Gala 2026
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Ho Chi Minh City - Vietnamese creator Ho Ca appeared at the 7th BIGO Awards Gala held at KBS Hall, Seoul (Korea) affirming the power of creativity and connection.
Exhibition of more than 80 unpublished works by famous painter Le Ba Dang
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Da Nang - For the 2026 Lunar New Year, the Da Nang Museum of Fine Arts will display more than 80 unique works by famous painter Le Ba Dang.
Schedule of Da Nang International Fireworks Festival 2026
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Da Nang - Da Nang International Fireworks Festival (DIFF) 2026 will officially return from May 30 to July 11.
Thay Nam Tu Theater, from legend of 1918 to historical truth
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Dong Thap - Some recent studies suggest caution with the timing of the first Cai Luong play at Thay Nam Tu Theater.
Preserving the belief of worshiping Mother Goddess Thien Y A Na with cultural development
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Khanh Hoa organizes knowledge update for a large number of cultural management teams in the area to preserve the worship of Mother Goddess Thien Y A Na.
