Culture
Hue people flock to the river to watch the Trieu Son Dong boat race
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HUE - The Trieu Son Dong boat race (Hoa Chau ward) took place sôi động, attracting a large number of people, preserving the rural culture of Hue.
National Brand Repositioning
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Vietnam is rising to become a bright spot on the tourism map, but in an era of soft power competition, owning resources alone is not enough. The deciding factor is what images, emotions, and stories the world remembers about the national brand.
Vietnam - Japan Festival in Ho Chi Minh City gathers more than 300 booths
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Ho Chi Minh City - The 11th Vietnam - Japan Festival will take place on August 7-8, gathering more than 300 booths and many unique cultural and artistic exchange activities.
Love mismatched
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There are relationships that look full from the outside, like holding hands, taking pictures together, words are still gentle, sometimes still very gentle. But inside, the balance has tilted. One person gives to wear their hands, one acquaintance receives to be carefree. One person always has to look at their face to live, one person sees love as the right to control.
National image promotion strategy: Spreading a clear and attractive Vietnamese image
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Decision 173/QD-TTg of the Prime Minister opens up a new national communication strategy, aimed at promoting the professional and synchronous image of Vietnam, enhancing its position and global attraction.
A hollow heritage tree over 300 years old still radiates green shade in Ninh Binh
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Ninh Binh - Although the trunk has become hollow over time, the 300-year-old heritage tree at Pho Minh Pagoda is still green and lush, providing shade all year round.
Visiting ancient pagodas in Hanoi at the beginning of the year
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Hanoi - On the 4th day of Tet, people in traditional ao dai costumes came to visit and offer incense at the ancient pagoda with a long history and unique architecture.
Quan Su Pagoda attracts a large number of tourists to pray for peace at the beginning of the year
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Hanoi - Quan Su Pagoda welcomes thousands of tourists to offer stars to ward off bad luck, pray for peace and fortune for themselves and their families at the beginning of the new year.
Ba Den Mountain attracts thousands of tourists on the opening day of the 2026 Spring Festival
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The Nui Ba Den Spring Festival 2026 in Tay Ninh opens from the 4th day of Tet, attracting tens of thousands of tourists flocking to pilgrimage and spring travel at the beginning of the year.
Running shows throughout Tet with the lion and dragon dance troupe in Can Tho
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Can Tho - Behind each performance is the enthusiasm and the arduous training process of the members of the lion and dragon dance troupe to bring joy to Tet.
Traditional boat racing to welcome the new Spring in Quang Tri
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Quang Tri - Dong Trach Commune People's Committee has just organized the first traditional boat racing festival, attracting a large number of people and tourists to watch and cheer.
Co Dam Ca Tru with concerns in preservation and transmission
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Ha Tinh - In difficulties, artisans are still burning with passion for preserving and passing on Ca Tru Ca Tru Co Dam.
Discovering famous Sinh village folk paintings in Hue
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HUE - Explore Sinh village - a place that preserves unique folk paintings, associated with beliefs, rituals and peaceful wishes of Hue people every Tet holiday.
Young people are excited to wear ao dai to enjoy spring in Ha Dong silk village
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Hanoi - In the early days of spring, Van Phuc silk village is bustling with ao dai colors, becoming a spring travel destination for many young people.
Traditional souvenir booth maintaining Hanoi's spring beauty
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Hanoi - At the beginning of the year, many traditional souvenir stalls imbued with cultural identity create stopovers for tourists when visiting the Capital.
Horse transforms into dragon in Hue's heritage space
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In Hue, the image of a horse transforming into a dragon - a long horse, is decorated in many palaces, communal houses, pagodas, and even becomes a symbol of the Hue Festival.
People in Hue flock to pagodas to pray for good luck at the beginning of Spring
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HUE - In the first three days of the 2026 Lunar New Year, pagodas and ancient temples in Hue are crowded with people and tourists coming to worship Buddha and pray for peace in a solemn atmosphere.
1,500 people parade street culture during Tet in Dien Bien
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Dien Bien - 1,500 people have just participated in traditional folk musical instrument performances combined with street cultural parades.
Unique 24 clan temples are national-level relics in Quang Ninh
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Quang Ninh - 24 clan temples in the old Quang Yen town ranked as national relics are not only a very unique feature of Quang Ninh.
Crowded tourists, Trang An eco-tourism area overloaded
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Ninh Binh - In the afternoon of February 19 (ie, the 3rd day of Tet), tens of thousands of tourists flocked to Trang An eco-tourism area to visit, causing overload here.
