Culture
Hue people flock to the river to watch the Trieu Son Dong boat race
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HUE - The Trieu Son Dong boat race (Hoa Chau ward) took place sôi động, attracting a large number of people, preserving the rural culture of Hue.
National Brand Repositioning
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Vietnam is rising to become a bright spot on the tourism map, but in an era of soft power competition, owning resources alone is not enough. The deciding factor is what images, emotions, and stories the world remembers about the national brand.
Vietnam - Japan Festival in Ho Chi Minh City gathers more than 300 booths
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Ho Chi Minh City - The 11th Vietnam - Japan Festival will take place on August 7-8, gathering more than 300 booths and many unique cultural and artistic exchange activities.
Love mismatched
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There are relationships that look full from the outside, like holding hands, taking pictures together, words are still gentle, sometimes still very gentle. But inside, the balance has tilted. One person gives to wear their hands, one acquaintance receives to be carefree. One person always has to look at their face to live, one person sees love as the right to control.
National image promotion strategy: Spreading a clear and attractive Vietnamese image
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Decision 173/QD-TTg of the Prime Minister opens up a new national communication strategy, aimed at promoting the professional and synchronous image of Vietnam, enhancing its position and global attraction.
Unique eggplant jam with the flavor of old Tet
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Hue - From the rustic eggplant fruit, the ancients meticulously processed it into a crystal clear, slightly crispy jam, bearing a very unique traditional Tet flavor.
Ho Chi Minh City repositions cultural tourism
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Ho Chi Minh City - Tourism businesses are promoting the exploitation of cultural values, developing products associated with heritage, festivals and especially traditional Tet.
Bich La communal house market meets at midnight, people flock to ask for fortune
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Quang Tri - Bich La Dinh Market takes place from the night of the 2nd to the early morning of the 3rd day of Tet, becoming a destination for many people to ask for fortune.
International destinations loved by Vietnamese tourists
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Many international destinations are the most loved by Vietnamese tourists in 2025.
The father of the unique conical hat product from Hue
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HUE - From simple forest leaves, Mr. Vo Ngoc Hung is considered the father of the unique conical hat product, creating a unique mark in the ancient capital's handicraft village.
Remedies from spices and vegetables to eat with Tet
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Lunar New Year is an occasion when Vietnamese family meals become rich and attractive with dishes imbued with traditional flavors. Not only delicious dishes, spices and accompanying vegetables during Tet also have positive effects on health, helping to prevent and treat some common diseases. Familiar spices such as ginger, turmeric, pepper or accompanying vegetables such as basil, garlic, scallions not only enhance the flavor but are also precious "medicines" that many people do not know all about their effects.
Discovering Dinh Bo Linh's first military base in Ninh Binh
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Ninh Binh - Where Dinh Bo Linh and the buffalo herding children practiced the "cau lau" game, is currently a famous tourist destination attracting a large number of tourists to visit and explore.
The process of making pillow cakes, the quintessence of royal cuisine
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Hue - Banh goi stands out with its sweet flavor and elaborate processing process, from kneading flour, printing molds, drying..., showing the sophistication of traditional cuisine.
Relaxing campsite for the beginning of the new year in the suburbs of Hanoi
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Outdoor camping locations in the suburbs of Hanoi are chosen by many families and groups of young people to experience at the beginning of the new year.
Vietnamese cuisine and the journey to bring regional culture and memories to the world
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From dishes associated with regional memories to culinary experiences told in modern language, Vietnamese cuisine is becoming a bridge to bring Vietnamese culture and people closer to international tourists, and at the same time, contribute to raising the attractiveness and identity of the destination.
Fire dance ritual of the Dao and San Diu people in Quang Ninh creates cultural attraction
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Quang Ninh - The fire dance ceremony is a unique culture and belief of the Dao and San Diu people, expressing the aspiration for peace and the spirit of community cohesion.
The best time to burn votive paper at the beginning of 2026 to help homeowners feel peaceful and smooth
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In the year of Binh Ngo 2026, feng shui experts have proposed suitable burning times to preserve the spiritual meaning and bring peace to the family.
People exhume ashes for good luck at Ba Thien Hau Temple, Ho Chi Minh City
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Ho Chi Minh City - On the evening of the 2nd day of Tet, people flocked to Ba Thien Hau Temple to worship, many people crowded into the main hall, picking up ashes from the incense burner to bring back with the desire to pray for good luck.
Binh Ngo Tet, yellow letters, horse mascot paintings attract customers
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Ho Chi Minh City - Van Thanh calligraphy store has been keeping the soul of Tet for more than sixty years. This year, calligraphy calligraphy - Tet mascot paintings Binh Ngo are a popular product.
