Culture
National Brand Repositioning
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Vietnam is rising to become a bright spot on the tourism map, but in an era of soft power competition, owning resources alone is not enough. The deciding factor is what images, emotions, and stories the world remembers about the national brand.
Vietnam - Japan Festival in Ho Chi Minh City gathers more than 300 booths
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Ho Chi Minh City - The 11th Vietnam - Japan Festival will take place on August 7-8, gathering more than 300 booths and many unique cultural and artistic exchange activities.
Love mismatched
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There are relationships that look full from the outside, like holding hands, taking pictures together, words are still gentle, sometimes still very gentle. But inside, the balance has tilted. One person gives to wear their hands, one acquaintance receives to be carefree. One person always has to look at their face to live, one person sees love as the right to control.
National image promotion strategy: Spreading a clear and attractive Vietnamese image
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Decision 173/QD-TTg of the Prime Minister opens up a new national communication strategy, aimed at promoting the professional and synchronous image of Vietnam, enhancing its position and global attraction.
Visiting pagodas at the beginning of the year, how to be both civilized and still retain sacredness
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The habit of going to pagodas at the beginning of the year has long become a beautiful feature in Vietnamese culture.
