According to Lao Dong reporter, after merging with Quang Nam province, the tourism industry of Da Nang city has simultaneously implemented promotional and brand promotion strategies, maintaining a stable number of tourists during the low season (the rainy and stormy season from September to December every year).
Not only attracting domestic visitors, the Da Nang tourism industry also increases promotion and accelerates the exploitation of the international visitors market.
In addition to the traditional markets of Korea and China, Da Nang City is effectively exploiting the source of visitors from Southeast Asia, continuously welcoming KOL and famtrip groups to experience and expand cooperation.
Statistics from the Department of Culture, Sports and Tourism of Da Nang City show that in the first 10 months of 2025, Da Nang City welcomed 15.4 million overnight visitors - an increase of 20.3% over the same period in 2024. Of which, international visitors are estimated to reach 6.3 million, domestic visitors reach 9.1 million.
This is an impressive number, showing Da Nang's strong attraction to tourists.
Notably, accommodation facilities in areas such as An Hai, Son Tra, Ngu Hanh Son, Hoi An also recorded a good room occupancy rate, with the number of international visitors booking until the end of 2025 at a good level even in the low season.
Speaking at the workshop on promoting and advertising Da Nang tourism in the new era - Setting up international destinations on November 14, 2025, Mr. Tan Van Vuong - Deputy Director of the Department of Culture - Sports and Tourism of Da Nang City - emphasized that the current travel trends and habits of tourists have changed a lot, customers often search for destinations based on digital platforms accounting for a large proportion.
Therefore, in promotion and advertising, it is also necessary to change from event communication to digital experience communication, it is necessary to soon build a linkage program to build a destination ecosystem.
The representative of the Department of Culture, Sports and Tourism of Da Nang City also suggested 5 orientations to position the tourism brand in the new context such as: City of balance; quintessence of convergence, international destination; City of peace and happiness; City of events and creativity; City worth living and experiencing.
