From the familiar "Dzo" sound of 63 provinces and cities
Tet is always one of the most special holidays of the Vietnamese people. Each province and city across the country has its own customs and characteristics in the culture of celebrating Tet. From the dewy peach blossoms or the steaming pot of hot soup in the North to the blooming yellow apricot branches next to the fragrant sticky rice cake on the dinner tray in the South.
But wherever you are, from the North to the South, in the city or in the countryside, the sound of “Dzo” is the common language of joy and connection, often present in the first meals of the Vietnamese people on the first day of the year. The sound of “Dzo” is not only used to raise a glass to celebrate a prosperous new year, but also symbolizes a close connection, erasing differences to share joy and hope.
Come to Saigon Lager Beer's invitation to celebrate Tet together
From the familiar invitation to drink beer of each province, through the approach of Saigon Lager Beer, the word "Dzo" becomes a special bridge inviting everyone to celebrate a meaningful Lunar New Year together - where the spirit of generosity and optimism overcomes all differences in geographical distance to connect 63 provinces and cities of Vietnam.
This year, Saigon Lager Beer has launched a collection of 63 special cans dedicated to the Lunar New Year, making users excited with the new packaging. With two main colors of red and green, the design of this Saigon Lager beer can set is meticulously crafted, creatively recreating the Tet atmosphere of all regions across the country. By raising the beer can with the name of their province with a sincere "Cheers", users will together open up the spirit of a common Tet that Saigon Lager Beer wants to spread.
The message of celebrating Tet together is also vividly recreated through the theme video. In particular, with the participation of Ninh Tito, Orange, Khanh Van and Phat La, the video not only depicts Tet scenes bearing the imprint of the three regions but also invites everyone to shout "Dzo", erasing the differences of generations and cultures to celebrate Tet together.
It is known that, on the eve of the upcoming Lunar New Year, Bia Saigon Lager also promises to bring many surprises to users. Through a series of unique offline and online activities, Bia Saigon is inviting everyone from all over the country to welcome a truly explosive Tet. It can be mentioned as the event "63 Opens 1 Tet" brings a unique experience, connecting the culture of each region. Or the new game through the Zalo application to create an interesting interactive space, allowing users to explore Tet culture in a completely new way. In addition, there are also attractive promotions waiting, making this Tet more special than ever.
With just over a month left until the most important Tet holiday of the year for Vietnamese people, Saigon Lager Beer’s invitation to open a common Tet is still being widely spread every day through many practical activities. Originally a familiar phrase present in family meals and reunions across 63 provinces and cities, now “Let’s go” with Saigon Lager Beer carries within it the empathy to bring people closer together, shortening all distances. Wherever you are, in the Tet atmosphere, “Let’s go” is a common language that erases differences and becomes an invitation for everyone to open a satisfactory and complete Tet.
