On the afternoon of February 5, in Buon Ma Thuot city, the Communications Subcommittee of the 9th Buon Ma Thuot Coffee Festival 2025 (referred to as the Festival) held a meeting at the beginning of the Spring of At Ty.
The meeting was attended by the festival's media ambassadors including Miss Universe Vietnam 2017, Top 5 Miss Universe 2018 H'Hen Nie and Miss Vietnam Tourism Ambassador 2024 Dinh Thi Hoa.
Sharing at the meeting, Miss Vietnam Tourism Ambassador 2024 Dinh Thi Hoa shared, I was born and raised in Krong Pac district - the origin of the Vietnamese Coffee industry.
Since I was little, I used to plant and water coffee trees with my parents, so I understand the hard work of farmers and appreciate every coffee bean produced.
Miss Dinh Thi Hoa is very happy and proud not only to be the daughter of a coffee growing family, but also to be chosen by the Organizing Committee as the Festival's Media Ambassador.
Therefore, we want to spread further the image and value of Buon Ma Thuot coffee in particular and Dak Lak in general to not only domestic but also international tourists.
Miss Dinh Thi Hoa invites everyone to come to Dak Lak, Buon Ma Thuot city in March - the season when bees go to collect honey - to join in the atmosphere of the 9th Buon Ma Thuot Coffee Festival in 2025 and enjoy passionate, intoxicating cups of coffee.
In addition to Miss H'Hen Nie and Miss Dinh Thi Hoa, the festival's organizing committee also invited the media team to create content on social media platforms.
KOLs, KOCs, Travel Bloggers, Tiktok Idols, Websites, Fanpages, Instagram, Youtube... and fanpage admins participate in Festival communication.
They will contribute to promoting the cultural beauty of the "Coffee Capital" of Vietnam to domestic and international tourists.
