The journey of "orange bowl" spreading trust and true value
Launched in 2022, "To Do Do" is an initiative initiated by TH Group, Bac A Bank and the Vietnam Golden vision Fund to respond to the global movement "Orange the World" of the United Nations and the Month of Action for Gender Equality of the Government of Vietnam. Over the past three years, that orange color has not only covered the system of 140 points of sale, branches, offices of TH and BAB, but also seeped into the hearts of thousands of officers, employees and millions of consumers - turning awareness into action, turning experience into change.
The "To Orange" campaign is marked by telling numbers. More than 600 news, articles and communication programs have brought the message "Joining hands for the true happiness of Vietnamese women and children" to more than a million people across the country. In particular, through the Fund for Vietnamese Stature, 1.35 billion VND has been converted into interest-free livelihood support loans for more than 330 women who have been victims of violence or are in difficult circumstances in Son La, Dien Bien, Lao Cai and Tuyen Quang provinces.
models of goat farming, tea planting, coffee roasting, pig farming... are now not only a livelihood of chewing, but a symbol of determination and aspiration for regeneration. Many women have repaid their capital and are confident in continuing the new loan round - something they once thought impossible. I feel like I am given a chance to re-work, not only economically but also mentally - a woman in Dien Bien shared. It is from those small stories that "To cam" becomes a symbol of humanistic faith - perseverance and authenticity.
Bowl of oranges 2025 - Gender equality and safety for women and girls in the digital age
The "Oranel Cup 2025" campaign was launched from November 10 to December 10, 2025, expanding nationwide with the message: "Joining hands for the true happiness of Vietnamese women and children".
In the context of gender-based violence no longer limited in real life, but seeping into cyberspace - where malicious comments, harassment, and mental attacks can cause more serious harm than physical violence - The "10 kg of oranges 2025" campaign emphasizes a new aspect: equality and safety in the digital environment.
According to the United Nations Report (UN Women), 1 in 3 women have experienced at least one form of violence, while in Vietnam, this figure is up to nearly 63% (Ministry of Labor, Invalids and Social Affairs, 2019).
Notably, only 4% of victims went to the authorities, and half chose to remain silent. Women are subject to more forms of violence than men - from physical, mental, economic to cyber violence, but are less protected.
Therefore, "possessing orange" for women and girls is not only a symbolic act, but a social warning bell about the right to safety - respect - and to live as themselves.
In 2025, TH, the Fund for Vietnamese Stature and Bac A Bank will continue to commit to contribute 600 million VND to the livelihood support fund, helping about 50 women in Ca Mau and another locality start small businesses. Along with that, 100 women in Tuyen Quang and Ca Mau will be trained in financial management skills, prevention of gender-based violence, livestock farming techniques and sustainable production.
The chain of communication activities is also expanded at 45 TH true mart stores and 63 branches and offices of Bac A Bank nationwide with activities such as: "Equal Orange Corner", writing love messages, taking photos to check in the corner of the gift-giving ceremony.v.v. In particular, the contest " To To Orange Family" will spread the spirit of "To Orange - small action, great meaning".
2025 is also the first year that the TH School System participates in the Orange Cup Campaign with meaningful activities for teachers and students such as the Orange Outfit Day, organizing lessons on Gender Equality and the " orange Family" Contest. Thereby, contributing to forming a generation that knows how to care, share and act for a safe and happy society.
When orange becomes the color of responsibility and true happiness
What makes To Nam different is its durability and depth of value. For TH, this is part of a sustainable development strategy, associated with the philosophy of "True Happiness - Real Happiness". Happiness does not come from big things, but from respectful equality, from the right to safety, and from the belief that - every woman can take control of her life.
Throughout that journey, orange is not only a "bowl" on packaging, exhibition space or brand symbols. It has "incubated" in social awareness, in the way people behave towards each other, in the culture of a pioneering enterprise - where every cadre, employee, and person of TH becomes a " gender equality ambassador" in work and life.
Gender equality is not a privilege for women, but a measure of a civilized society. When women are safe and respected, all other values can develop sustainably" - a representative of the Vietnam Golden Star Fund affirmed.
" Bowl of oranges 2025" is therefore not only a communication campaign, but a social commitment of TH Group: Spreading the spirit of living kindly, creating a safe environment for women and girls, and lighting up the orange color of faith - the belief in a Vietnam of equality, humanity and true happiness.
