Starting from Ho Chi Minh City and spreading to Can Tho, Vinh Long, Vung Tau, Dak Lak, Khanh Hoa, Binh Dinh and Nghe An, each stop of "Hanh Trinh Di San" is a lively cultural cut. People can directly explore the 150-year journey associated with SABECO's beer industry heritage through the emotional exhibition space, impressive double-decker bus tours and meaningful community activities.
In Vinh Long, despite the heavy rain, nearly 1,500 people are still excited to participate in the series of activities under the "150 Year of Rising Heritage" campaign, showing strong attraction and special attention to SABECO's heritage story. The two-story bus model has become a prominent symbol, contributing to recounting the development journey of a Vietnamese brand that has been with many generations.
In Can Tho and Dak Lak, people can also experience the model of can and bottle recycling machines - an initiative implemented by SABECO to raise awareness of waste classification and encourage a sustainable lifestyle in the community.
In Ho Chi Minh City, Vinh Long or Dak Lak, " heritage Night" brings a unique cultural - entertainment space, where people immerse themselves in vivid experiences, explore the 150-year heritage story through exhibition, music and cuisine, creating unforgettable moments of connection.
At the Khanh Hoa stop, SABECO announced a support package worth VND3 billion through the Central Committee of the Vietnam Fatherland Front, joining hands with local authorities to support overcoming damage after storms and floods. In parallel, SABECO deploys "Buc Tuong Ganh Ket" in Khanh Hoa, the old Binh Dinh (now Gia Lai) and Nghe An so that people can write words of love and encouragement to people in flooded areas. These positive messages continue to spread strongly on social networks, creating a spirit of widespread sharing.
To date, Hanh Trinh Di An has left a deep impression on nearly 10,000 people across the country, becoming a journey to connect the community in a humane way.
Coming to the heart of the country, Hanh Trinh Di Han will end in Hanoi - the final destination with many symbolic meanings. On November 15 & 16, the typical red double-decker bus will be present at Hanoi Opera House (morning) and Thanh Nien Palace - Tran Nhan Tong Walking Street (afternoon), bringing attractive experiential activities to the capital community.
Closing the journey across Vietnam, Hanh Trinh Dien not only tells the story of SABECOs 150-year ascent but also spreads the spirit of solidarity, sharing and pride in a Vietnamese brand that has persistently accompanied people through many generations.
With a long journey, touching the hearts of thousands of people, Hanh Trinh Di Tan is not only a series of commemorative events but also a message about community responsibility, spreading the good values of a Vietnamese brand over 150 years old. When it ended in Hanoi, that journey continued to open up pride and aspiration to rise, affirming SABECO's commitment to accompanying the sustainable development of the country and the community.
