The Lamborghini Urus has become a familiar sight in Miami, Florida, so when Lamborghini decided to create a special Urus SE version for this locale, the company had to show outstanding creativity.
This special Urus SE was created by the specialists at Lamborghini's Ad Personam customization department. They spent over 230 hours painting the car with a unique, flawless paint job that perfectly matches the luxury of Miami.
The exterior panels of the car are mainly finished in grey and black tones, combined with striking blue accents. These blue details extend from the front of the car, the sides of the body and to some areas at the rear, including the rear diffuser.
The Urus SE also has a special interior, with designers adding blue “Miami” graphics to the carbon fiber dashboard, along with custom footrests and premium black leather, contrasted with bright red accents.
“We are always eager to bring innovation and true artistry to Miami, a place filled with creators, designers and artists,” said Lamborghini CEO Stephen Winkelmann.
With demand for Lamborghinis currently at an all-time high, I am very proud of this special Urus SE, which demonstrates the limitless customization possibilities of the Ad Personam program."
While this special paint job won't be replicated, Lamborghini still offers plenty of customization options for Urus owners.
However, customization can significantly increase the price of the SUV, with the SE electric hybrid version starting at $258,000.
