Song Hong Garment Joint Stock Company, Song Hong 4 branch (Nam Dinh) has just organized a gold draw program for all new workers who have signed official contracts as of April 29 and those who introduce workers to work.
In addition to 9999 gold bars, the lucky draw program also has other gifts to show gratitude and encouragement to employees, including watches, helmets printed with company logos, blankets, and pillowcases produced by the company.
Gold rewards for workers, in the context of gold prices of about 11.5 million VND/only, is a very attractive gift. However, behind the "golden reward" is a strategic message of the business, that for them, workers are not only hired people, but valuable assets, worthy of investment and honor.
Gold rewards are not simply an internal marketing trick. And that is how businesses position their culture: attach importance to commitment, prioritize building trust and positive emotions from the first days of workers entering the production line.
In an era when quality human resources are becoming increasingly scarce, proactively creating such soft values is the foundation for businesses to build a stable workforce, reduce recruitment costs and increase production efficiency.
In fact, the labor market in recent times has shown a clear change: Workers are not only interested in wages, but also in how they are treated.
A recognition, a flexible treatment mechanism, an opportunity that is taken seriously... sometimes have more value than the monthly salary.
And when a company dares to reward gold to new employees, it means that they put their trust and expectations in the beginning. And that will leave a deeper impression than any recruitment slogan.
In the context of the Northern industrial parks being restructured and expanded, and fierce competition for human resources, those who know how to invest in the experience of workers, build trust and a sense of belonging, will have long-term advantages in sustainable development.
It is also necessary to recognize the accompanying role of grassroots trade unions in this gold reward program. When the voice of workers is truly listened to, when the trade union not only "protects and cares for welfare" but also contributes to creating creative human resources policies, labor relations become much more harmonious and active.
The story of a company in Nam Dinh organizing a gold reward program for new workers, in the context of many businesses struggling to recruit and retain workers as at present, not only surprised, but also aroused many reflections on how a business can truly "score" employees with respect.
The gold bonus for new employees is not a "grateful act", but a correct perception of human value in the production chain. When workers feel that they are treated fairly and kindly, they will be willing to stick with the enterprise, not only because of their salary, but also because of trust.
