The Department of Food Safety proposes Hikid Milk advertising to violate regulations

Đức Vân |

The Department of Food Safety - Ministry of Health has just sent a written request to inspect and handle organizations and individuals that commit acts of advertising Hikid dairy products that violate regulations.

The Department of Food Safety - Ministry of Health said that it had received feedback in the press about the Hikid dairy product advertising violating the regulations on food advertising.

According to the press agency, the company imports and distributes this product exclusively in Vietnam located in Hanoi city, so based on Article 40 of Decree 15/2018/ND-CP detailing the implementation of a number of articles of the Food Safety Law, the Department of Food Safety has issued Official Letter No. 741/ATTP-NTTTTTTT on April 15, 2025. Products violated. At the same time, report the results of the Food Safety Department.

Earlier, the Lao Dong newspaper also had the article "A dairy business admitted advertising, apologizing" to this incident.

Accordingly, Phuong Linh Import Export & Trading Co., Ltd. (address: 33 Nguyen Nhu Ro, Van Mieu - Quoc Tu Giam Ward, Dong Da District, Hanoi) - the exclusive import and distributor of Hikid products in Vietnam was condemned by the public because of its magnification advertising, even showing signs of violating advertising laws.

For example, in an advertising clip, the image of Hikid milk box is directly compared to fresh milk through the shocking advertising: "100g hikid = 2mg CBP = 20l fresh milk".

This type of comparison is easy to make consumers, especially parents, misunderstood that Hikid milk has a nutritional value superior to regular fresh milk, while this is just a supplement, absolutely indispensable to replace the main food or have miraculous effects as advertising.

Cong ty Phuong Linh thua nhan quang cao lo ve san pham Hikid. Anh: chup man hinh
Phuong Linh Company admits the advertising of Hikid products. Photo: Screenshot

In the press release publicly published, Phuong Linh Import -Export & Trading Co., Ltd has admitted the advertising "over" and apologizes to customers.

"Regarding the comparative information" content of 2mg CBP/100g of milk powder is equivalent to the content of CBP in 20 liters of fresh milk ", we recognize the shortcoming that there is no scientific basis or officially converted documents from the authorities confirming the specific number. Therefore, if this information has been expressed not clear enough in the media, we confirm it and will adjust in the direction of this company."

Đức Vân
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Chủ đại lý sữa: Mẹ tôi cũng là nạn nhân của sữa giả

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Đường dây sản xuất, tiêu thụ sữa giả vừa được Bộ Công an triệt phá. Trước thông tin này, nhiều đại lý sữa bột vội ngưng bán hàng, chờ hướng giải quyết.

A dairy business admits the advertisement, must apologize

Đức Vân |

While information about hundreds of fake milk brands were exposed, causing a stir in the public opinion, another dairy company had advertising behavior, had to apologize.

The Ministry of Health talked about nearly 600 fake milk that was not tested

Lệ Hà |

In order to have nearly 600 types of fake milk that have not been tested widely for the past 4 years, the Ministry of Health has coordinated closely with the Ministry of Public Security to investigate the responsibilities of relevant organizations and individuals.