Journey to spread the taste of Vietnamese Tet throughout the region

Thanh Hương |

The "Vietnamese Tet Flavor - Connecting Regions" campaign aims to honor Vietnamese culture and tourism, and at the same time bring Vietnamese Tet closer to local people.

The Central Committee of the Vietnam Fatherland Front, Border Guard Command officially launched the campaign "Vietnamese Tet - Connecting all regions" in Hoa Hiep ward, Dak Lak province.

The program also aims to promote the spirit of preserving and honoring traditional cultural and historical values and 150 years of heritage, showing its role in preserving traditional cultural identity, connecting communities and spreading national pride.

For many generations of Vietnamese people, the "Tet flavor" is created from unique cultural features, from customs, traditions, rituals, to the atmosphere of reunion and moments of sharing and connection. Each region has its own "Tet flavor", but when everyone blends into the common Tet atmosphere, that is the most complete moment of celebrating Tet.

Trong khuon kho chien dich, nhieu hoat dong trao qua Tet cung cac hoat dong giao luu van hoa, du lich gan ket cong dong cho nguoi dan dia phuong tai 16 tinh thanh khap Viet Nam tu ngay 10.1 den 8.2.2026.
Within the framework of the campaign, many Tet gift-giving activities and cultural and tourism exchange activities to connect the community for local people in 16 provinces and cities across Vietnam from January 10 to February 8, 2026. Photo: Organizing Committee

Accordingly, the campaign "Vietnamese Tet Flavor - Connecting Regions" is implemented with the desire to preserve cultural identity and connect cultural nuances from all regions into a common Tet experience, where everyone can feel connection and belonging.

Each destination is a connecting rendezvous, where indigenous cultural values, people and Tet stories converge, meaningful gifts are exchanged, thereby spreading the spirit of connection and sharing, connecting regions in the same common Tet season. Dak Lak is the first destination in this journey, followed immediately on January 11, the program will come to Lam Dong province.

With 7 "Tet flavor" experience spaces, each area is a familiar and emotional color of Tet. The journey begins in the "Spring Opening Season" area, participants begin the journey of discovery by checking in and experiencing local culture and tourism through folk games.

Anh: Ban to chuc
Many "Tet flavor" experience spaces help participants better understand the cultural identity and tourism of each region. Photo: Organizing Committee

Continuing is "Lucky Fortune", where people together write New Year's wishes and pick Spring fortune, sending hope for a peaceful new year. With the vibrant "Happiness" space, people can share moments of reunion through memorable Tet frames.

The "Vi Tet dam da tu muon ve" area brings participants back to the customs that have been associated with many generations through the experience of asking for calligraphy from Ong Do. The "Toa vi gan ket" area with interesting interactive mini games, inspired by familiar connection activities during Tet such as singing, raising glasses to congratulate and sending New Year greetings.

Especially, in the "Vi Tet gan ke" area - where the campaign reaches beyond the geographical boundaries of 16 locations organized with the desire to connect people across 34 provinces and cities through community connection activities "Chung vi Tet Viet" - people can share images and stories of celebrating Tet in their own way, family, village or even hometown.

Ben canh do, tai khong gian “Vi Phuc sum vay“, nguoi tham du con duoc trai nghiem goi banh chung, banh tet, va xep mam co Tet de cung nhau cam nhan tinh than doan vien va gan ket. Anh: Ban to chuc
In the "Vi Phuc Sum Vay" space, participants also experience wrapping banh chung and banh tet to jointly feel the spirit of reunion and connection. Photo: Organizing Committee

The organizing committee also presented 6,500 Tet gifts to households in difficult circumstances - people who represent optimism and will to rise up in life, as well as border guards in border areas, remote and coastal areas - people who silently maintain peace for the country.

Mr. Cao Xuan Thao - Head of the Social Work Committee, Central Committee of the Vietnam Fatherland Front, shared: "Through this campaign, we want to contribute to bringing Tet closer to the local community, especially those who do not have the conditions to welcome a complete Tet season.

Tet gift-giving activities not only have the meaning of material support, but also show the concern, companionship and care of society for people and frontline forces during the New Year. This is a practical activity, contributing to spreading the spirit of solidarity and sharing, while preserving and promoting the good cultural values of the nation during the traditional Tet season.

On January 10 and 11, the program organizing committee coordinated to present 900 Tet gifts to people in difficult circumstances and border guards in Dak Lak and Lam Dong. The gifts carry the message "Vietnamese Tet flavor", including Tet necessities and the typical Tet flavor of the region.

Thanh Hương
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