According to records of Lao Dong Newspaper reporters, these days at bars and beverage businesses (hubways) at Sam Son beach (Thanh Hoa), establishments are working urgently day and night, cleaning up, renovating, and embellishing facilities to be ready for the opening day of summer tourism in 2026.
Mr. Le Van Duc, owner of the business establishment (hubway 8), said that because it was successfully auctioned a few days ago, the establishment immediately mobilized forces and equipment to renovate and embellish the business area, in time to complete it before the opening day and upcoming holidays.
I hope that, with careful preparation in all aspects, this year Sam Son will welcome a large number of tourists; business in the beach area as well as at facilities will go smoothly" - Mr. Duc shared.
On April 25, in an exchange with a reporter from Lao Dong Newspaper, a representative of the leaders of Sam Son Ward People's Committee said that in 2026, Sam Son beach strives to welcome over 9 million visitors; total revenue is estimated at about 19,000 billion VND. To attract tourists, the locality has previously planned to organize many events, in which the focus is a series of activities in the peak summer months with many large and attractive programs.
In addition, a new point in the Sam Son tourist season 2026 is that it will allow catering, event organization, team building... in the East of Ho Xuan Huong street (adjacent to the beach) to be extended until 0:00.
In addition, electric vehicle operations are also tightened, which will include specific instructions on roads allowed to circulate, operating hours; strengthening routes to traditional craft villages... and absolutely not allowing the situation of touting and price gouging to occur, in order to ensure the tourist season takes place safely and meets the needs of tourists when coming to Sam Son.
It is known that the Sam Son Sea Tourism Festival 2026 will take place on the evening of April 25th in the area of Sam Son Sea Square (Sam Son ward, Thanh Hoa province) with the theme: "Sam Son - radiant aspiration". In addition to special art activities, there will be a low-altitude fireworks display for 15 minutes on the opening night.
