Son Tung M-TP's new music product continues to attract great public attention when cleverly incorporating traditional Vietnamese cultural elements.
In which, the scene recreating the Bảy Núi region bull racing festival (An Giang) not only creates a strong visual effect but also carries a profound meaning about preserving, honoring and bringing the values of the Southern riverine intangible heritage to young audiences around the globe.
In the image structure of the MV, the moment the male singer directly controls the pair of cows, splitting water and ice on the mud-soaked race track has created an original and edgy highlight. This scene is not simply a staging to create drama for the story, but implies honoring the martial spirit, resilience and courage of humans in the face of wild nature.
Putting a symbolic folk game of the Khmer people into a musical product with a near-international mindset has created a new launching pad, helping to elevate and spread the vitality of heritage in the flow of contemporary fashion and art.
For the tourism industry, the appearance of the bull racing festival in the MV is an extremely effective method of promoting local culture to domestic and foreign tourists.
Bay Nui bull racing festival has long been a "specialty" of tourism in An Giang province, often taking place during the Sene Dolta festival of the Khmer people (around the end of August, early September of the lunar calendar).
The continuous footage, the white mud and the breathtaking spirit of competition are vividly recreated as the most visual invitation, stimulating the desire to set off of those who are passionate about traveling, wanting to directly immerse themselves in the festival atmosphere of That Son land.
This integration also has great significance in connecting generations and arousing national pride and self-esteem. Through Son Tung M-TP's aesthetic lens, old values are not dry or outdated, but on the contrary, appear full of style, trendy and imbued with the breath of the times.
The bull racing scene has proven that Vietnamese products, landscapes and traditional culture are always an endless treasure of materials for artistic creation. When valued and properly exploited, these regional heritages can completely become cultural symbols with strong attraction on the international entertainment map.
